Friday, August 23, 2013

News: Charity fundraising plans laid bare

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Junior Chamber International (JCI) members in Rotherham and Sheffield are calling on people to donate their unwanted undergarments in a massive show of support for a female charity campaign.

Leading by example, members will shedding their outgrown or unused bras and these will be distributed to women in developing countries. As well as being gifted to ladies who don't own their own bra, they'll also be used as stock, helping ladies start up their own market-stall businesses. Sub-standard bras will be recycled raising cash for Flamingo Foundation projects. 

Fiona Silvester, membership director at JCI and owner of Alexandra's Café in Rotherham (pictured, far right), said: "We hope local ladies will get involved and show their support for their female counterparts around the world. There are thousands of unwanted bras that women have outgrown or got bored of, and we want to put them to good use.

"By donating old bras, people can help communities across the world in many practical ways and know that after the important support the bra has given them, it can go on to help someone else."

The "Bra Bank" scheme is run by the Flamingo Foundation and each year around 20,000 bras are distributed. This includes to a community of ladies in Kisumu, Kenya – many of who are widowed having lost their husbands to HIV. Most work the land and care for their families without any physical support, so owning their own bra, or having the opportunity to set up a market stall using the bras as stock, is extremely welcome.

A spokesperson for the Flamingo Foundation, said: "Be they sexy lacy numbers or plain over-the-shoulder-boulder-holders, we can give any old bra a new lease of life."

To drop off your bra, please ask for Fiona at Alexandra's Café, Rail Mill Way, Parkgate.

Flamingo Foundation website

Images: JCI Sheffield / Flamingo Foundation

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