Friday, September 27, 2013

News: KP Nuts have got Rotherham United's back

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Rotherham United has signed a sponsorship deal with KP Nuts which will see the snack firm's logo emblazoned on the back of the new grey away shirt.

The Millers have made an unbeaten start to the League One campaign following their promotion last season and the firm was introduced to the supporters with thousands of packets of free nuts being given away at the home defeat of Sheffield United.

KP Nuts is celebrating its 60th year in Rotherham where its Eastwood factory produces around 140 million packs of nuts each year. In 1968 it became part of United Biscuits before it was sold to German-headquarted multinational group, Intersnack, last year.

Matt Brophy, managing director of KP Nuts, said: "We are looking to do something long term with the Millers as we see it as being important to stay prominent in the local community. The club have been a big part of Rotherham for many years and as have KP. A lot of our employees in the factory go to the football, and we wanted to do some sponsorship that was relevant to as many local people as possible and our employees get something from it as it means something to them.

"It's a fantastic time to be involved with the club, it's a real phoenix from the ashes and to see that stadium go up in the heart of Rotherham is great. With some of the match tickets we get from this deal we'll be setting up a raffle amongst the people who work here so they're benefiting there as well.

"With media and advertising being quite expensive, we've not done a lot on television recently, but this is a great way for us to get the brand out there with the shirts being worn at the games, and the boarding round the pitch being seen on television. The fact that the away shirt gets all around the country which will export the brand further and it's our 60th anniversary of being in Rotherham so that was something we wanted to drive attention to."

Mark Hitchens, head of commercial at Rotherham United, added: "We're proud to have a brand like KP on board for this season in League One. They are a big part of industry in Rotherham and like ourselves are proud to be a significant part of this town's history. By sponsoring our away shirts for the season, their brand will spread across the country and be seen by thousands of fans game-on-game which our increase in stature to League One ensures."

Rotherham United website
KP Nuts website

Images: Rotherham United

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