Wednesday, February 12, 2014

News: Xeros cleaning up in America

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Innovative Rotherham company, Xeros has secured more US contracts to supply its revolutionary clothes laundering technology.

The Leeds University spin-out, based on the Advanced Manufacturing Park (AMP) in Rotherham, has developed a patented system using a unique method of special polymer beads rather than the usual large amounts of fresh water to clean clothes.

20 washing systems have been supplied to high-profile customers in its target commercial laundry and hospitality sectors, since it opened its North American office, in Manchester, New Hampshire, last September.

Among the US-based organisations to have bought Xeros systems in the last few months are Kleen Dry Cleaners, based in Lebanon, New Hampshire, and Crest Advanced Dry Cleaners, which has stores in Virginia and Maryland.

Xeros US customers also include commercial hospitality laundry Sterling Linens Services, whose headquarters are also in Manchester, New Hampshire. In addition, the company has sold systems to four of North America’s top six hotel chains, including Chicago-based Hyatt and Wyndham, part of the world’s largest hospitality group, whose head office is in Parsippany, New Jersey.

Bill Westwater, chief executive officer, Xeros, said: "We're delighted with our initial sales in the US market, which only reinforce our belief that laundering clothes the Xeros way will become the norm in the future.

"The highly encouraging initial US sales follow the launch of our system to the commercial laundry market at the Clean Show in New Orleans last June. We then unveiled it to the US hospitality sector in October.

"Since establishing our North American office, we've also won the Editors' Choice Award for Operations at the International Hotel, Motel and Restaurant Show in New York last November. There, winners were picked based on innovative product design, how a product answers a particular industry need, and development or use of new technology."

The $100 billion global laundry industry is the initial market for the Xeros system which was launched to a worldwide audience at the 2013 Clean Show industry conference in New Orleans. In 2013, Xeros successfully completed a £10m funding round which the company is using to accelerate the roll-out of the commercial laundry cleaning system and finalise the development of a household system to replace conventional washing machines.

Compared to conventional washing machines, Xeros says its products demand less time and typically more than 70 per cent less water, 50 per cent less energy and 50 per cent less detergent.

Xeros website

Images: Xeros

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