Monday, February 17, 2014

News: Public art for public house

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Gallery Town, the open air art gallery in Rotherham town centre has extended down Westgate and stopped off at the New York Tavern.

In 2011, Rotherham became Gallery Town when a group of local entrepreneurs got together to arrange for 60 large pieces of artwork – including work by Rotherham students, local artists and some of the world's greatest painters – to be installed in key outdoor locations around the town. The project, which is backed by the Rotherham LSP (Local Strategic Partnership) Board was started as a way to regenerate the town centre, attract more visitors and to help create more trade for local businesses.

Rotherham's own Chantry Brewery acquired an empty pub on the edge of Rotherham town centre last year and gave it a new lease of life as The New York Tavern.

The innovative art project is being refreshed with new art in prominent locations around town. The New York Tavern is now displaying "Chapel on the Bridge," a piece depicting Rotherham's famous chapel on the bridge by 18th century Swiss topographical artist, Samuel Hieronymus Grimm.

Martin Horst, director of Rainforest Graphics, the project's chosen contractor (pictured, right), said: "I immediately thought of the newly opened New York Tavern on Westgate, because of the Chantry Brewery connection. I felt it was appropriate to feature the bridge, as it is one of only two in the whole of England."

Mick Warburton, director of the Chantry Brewery (pictured, left) was more than pleased to have the piece featured on the side elevation of the New York Tavern. He said: "I was really happy for the Brewery to be involved in this wonderful project and for the piece to be displayed at the New York Tavern."

Chantry Brewery opened in 2012 after significant investment in the latest brewing technology with all equipment built by Sheffield based Moeschle UK. The first beers were officially launched at the New York Beer Festival at Rotherham United's New York Stadium and award-winning ales include New York Pale, Iron & Steel Bitter, Diamond Black Stout and Mighty Millers, brewed to celebrate the football team's promotion last season.

The success of the first official "brewery tap" has led the directors to invest in the historic Cutler's Arms, also on Westgate. The building, which was recently listed as an asset of community value, is currently being refurbished and is planning to re-open in March.

Gallery Town website
Chantry Brewery website

Images: Gallery Town

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