Tuesday, June 17, 2014

News: Rotherham United announce further commercial deals

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Rotherham United is moving quickly to capitalise on its position in the second tier of English football by concluding a number of commercial deals, with more to come.

Already making five new signings on the pitch, the club, who secured promotion to the Championship last month, has announced that Sheffield solicitors, Irwin Mitchell, has become the club's new business partner.

One of the UK's largest and most respected law firms, Irwin Mitchell provides both personal and business legal services and employs more than 2,200 people in nine UK offices.

The new agreement with the club will see their name continue on the matchday Millers TV service, as well as numerous other planned commercial projects.

Steve Coakley, commercial director at Rotherham United, said: "This is another partnership that was a key component to our future commercial activity so it gives me great pleasure to announce Irwin Mitchell as our new Business Partner.

"Supporters will have seen the Irwin Mitchell branding on our matchday concourse TV service last season and I am pleased to say that will continue next season along with several other commercial ventures.

"Another company with a proven track record, this is another fantastic partnership for both parties."

Steve Beahan, commercial litigation partner at Irwin Mitchell in Sheffield, added: "Rotherham United is clearly a team which is on the up and we are delighted to be involved, particularly at this exciting time in their history and development. We wish the club well in the Championship next season and look forward to a successful partnership."

The Millers also recently announced a new lucrative six-figure deal with 3aaa (Aspire Achieve Advance Ltd) one of the UK's leading national training providers for apprenticeships.

The new partnership will see the national company, which has its head office in Derby, become the new Platinum Partner, which will also include the 3aaa brand appearing on the back of the Rotherham United away shirt for the next two years.

Steve Coakley added: "The agreement with 3aaa is yet another example of our commercial progression.

"3aaa are a hugely ambitious and fast growing company who have become a flagship business in their sector. They have a rich history of partnerships in the sporting arena and have shown a real passion for the Club since being introduced to our plans and how we want to take the club forward.

"This will be a beneficial partnership for not only both companies but Rotherham as a town as we look to work together a create job opportunities for young people in and around the borough."

As part of the club's continued partnership with Sytner Sheffield, the dealership recently presented manager Steve Evans with a new BMW following the Playoff final win over Leyton Orient.

A number of new commercial deals are expected to be announced in the run up to the new season.

Rotherham United website

Images: Rotherham United

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