Monday, November 3, 2014

News: Argos retail revamp reaches Rotherham

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Leading British retailer, Argos, has carried out a "digital makeover" of its Rotherham town centre store as part of its new strategy to bring the convenience of online shopping to its physical stores.

The revamped "paperless" stores have a fresh and contemporary look, with tables of tablets replacing Argos' traditional laminated catalogues, paper slips and pencils. Customers can use the tablets to browse for products to add to their digital shopping trolley, and access lots of extra product information, including extended ranges, videos, photography and customer reviews.

Store staff have undergone special training to provide more help to customers on the shop floor using technology. New digital display screens and complimentary WiFi complete the digital transformation.

New services include the ability to browse and pay for goods online at home or on the move for speedy collection from a special Fast Track collection point in store.

The store on Howard Street opened in 2005 after Home Retail Group plc, the owner of Argos, bought and converted stores from closed rival, Index. Argos also operates from retail park destinations in Rotherham - at Parkgate Shopping and Cortonwood.

James McClean, Argos area manager for Rotherham, said: "We are really proud to be giving shoppers in Rotherham the opportunity to shop digitally and give them access to the things they want quickly and easily.

"We've had some great feedback from customers about the new look of the store, customers love the new tablets and digital screens."

Around 44 per cent of Argos' total billion pound sales now start online. The company outlined in October 2012 a five-year transformation plan designed to "address its competitive challenges, exploit marketplace opportunities and restore it to sustainable growth." The three-year investment programme aims to reinvent itself as a digital retail leader, effectively moving from a catalogue-led to a digitally-led business.

Argos operates over 700 stores with 50 digital stores set to open in time for the Christmas period. Like-for-like sales were up 2.9% for the half-year to August 30, to £1.7 billion.

Argos website

Images: Home Retail Group

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