Monday, April 20, 2015

News: Xeros gears up to go global

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Xeros, the innovator of an ultra-low water laundry system, is gearing up to replicate its success in the US and boost its global exports.

Based on the Advanced Manufacturing Park (AMP) in Rotherham, Xeros is a Leeds University spin-out that has developed a patented system using a unique method of special polymer beads rather than the usual large amounts of fresh water to clean clothes.

Jonathan Benjamin's role has expanded from president of North America to president of Global Commercial Laundry. In his new role, Jonathan will steer the growing business and will be responsible for product development, sales, marketing, and operations worldwide.

The AIM-listed company also announced that Jaret Christopher has joined as general manager and senior vice president of Global Technology. In his new role he will be responsible for the strategic direction of Xeros' technology initiatives including the development and commercialisation of the company's Internet of Things (IoT) and Machine to Machine (M2M) platform.

Bill Westwater, CEO at Xeros, said: "Jonathan is an exceptional leader and has done terrific job commercializing polymer bead technology for commercial laundry in North America. In his new role, Jonathan will be responsible for driving value through the introduction and integration of Xeros bead cleaning for commercial laundry worldwide."

Compared to conventional laundering machines, Xeros systems - the first genuine innovation in laundering for 60 years - typically require 70 per cent less water and only half as much energy and detergent.

In commercialising the polymer technology, Xeros has also proved its systems deliver superior cleaning, thanks to the polymer beads' ability to gently agitate stain and soil away from textile surfaces easily.

It is the billion dollar US laundry market that is the major target for Xeros, who launched on the AIM stock exchange last year. "Flagship" installations in hotels, commercial laundries and health clubs, especially in states where water is scarce, are expected to act as a foundation for a wider rollout in the commercial industry.

Xeros has said that it was focused on doubling up on the success in the US before moving into markets around the world.

Speaking at an investors day at the end of 2014, Westwater said: "As far as the rest of the world, well, we're sort of like kids in a candy store a little bit. What we really want to do is master the US, create an unequivocal success model, and then we can move on. You name it - China, the Middle East, we are getting enquiries all over the shop. We just want to get the US right, do a bit more in our backyard and then we'll push on."

Showcased at last week's The Clean Show 2015, Xeros is boosting its US model that uses a network of resellers and partners to sell a complete laundry system and management programme, and recently added high performance dryers with shorter dry times to work in conjunction with its award winning polymer bead laundry system.

Xeros website

Images: Xeros

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