Local business are being reminded that they can hear about the international export success of Rotherham firm, AESSEAL this week. This free event is the next Success on Tour business breakfast master class on Friday February 5 and is packed with information to help senior business people stay ahead of their competitors.
Director Gordon Bridge will host the visit and tour of AESSEAL's new and award winning factory and will reveal how the company has managed financial and cultural risks through its expansion.
AESSEAL was established in 1981 and is now selling to 93 countries worldwide with subsidiaries in 33 countries.
Director Gordon Bridge said: "We took a step by step approach to test each local market. The challenge for businesses is to know when it would be advantageous to work with a local partner and then making sure your partner shares your business values.
"Having the right people in place to support your business is critical so whilst it may be better for the market to recruit locally in one country, if in doing so, you risk compromising your own business culture, this may not be the right move."
"Everything we do springs from wanting to do better than our competitors, and to maintain the highest possible standards of delivery and customer service, wherever we operate.
"Managing international pricing and currency fluctuations is an ever present challenge for businesses that want to move into overseas sales. I hope the tour and talk will inspire businesses in the region to think again about the right route to the international market for their own organisation."
Delegates will be able to meet and talk to the support teams that travel around the world and learn from them how AESSEAL has developed an international culture.
Success on Tour events are hosted by the Regional Minister's Business Ambassadors who offer their experience to other businesses in the region and are funded by Yorkshire Forward.
Success on Tour website
AESSEAL website
RotherhamImages: AESSEAL
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