Thursday, August 28, 2025

News: Mexican multinational invests in UK production creating 100 jobs in Rotherham

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A viral TikTok snack is being made in Rotherham with a multinational firm expanding into an empty warehouse alongside its existing facility in the north of the borough.

A local recruitment firm says that the move is creating over 100 jobs across various roles.

Takis, the cult snacking brand known for its extreme heat and intense flavours, has had its rolled tortilla chips inspired by taquitos available in the UK for four years and work started in 2024 on a new production line at Swinton Meadows in Rotherham.

The industrial estate is the location of the New York Bakery Co production facility, one of the largest bagel production factories in the world. The bagel factory's owners, Mexico's Grupo Bimbo, itself recognised as the largest baking company in the world, took over the warehouse next door that was vacated when motorhome manufacturer, Autocruise, ceased production here.

The use of the 59,000 sq ft building has been under wraps but now a planning application shows that it is for the production of Takis snacks.

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Plans, drawn up by consultants at [PS]K Design, state: "The Proposed Development is a fundamental part of Grupo Bimbo business strategy in the UK.

"In recent history the site has been owned by Grupo Bimbo with the aim of creating a new production line for their "Takis" crisps in the UK.

"The proposed works are necessary to adapt the existing building and bring it back into use. The design and appearance of the proposed development is appropriate to the industrial setting and will not be prominent in views from outside of the site. The proposed development will create new jobs both while the proposed works are carried out and afterwards."

The plans include a new goods in/out dock, new external plant and exhaust flues, an extension to east side of the main building to store ready to use pallets and an extension to the south side of the main building to house new plant. The installation of two oil tanks, including the construction of a bund wall to contain any spillage, is also in the plans.

The application also shows that work started in September 2024 and was completed in March 2025. The new production line involves taking the crisp from flour to cooking, to seasoning, to boxing.

Rotherham-based Elevation Recruitment is supporting the project and its recent job advert for a Maintenance Engineer says: "Elevation Recruitment Group is thrilled to partner with Grupo Bimbo, the world’s largest baking company, in launching their brand-new, state-of-the-art Takis factory in Rotherham.

"Grupo Bimbo operates in over 33 countries and is bringing the production of their globally renowned snack, Takis, to the UK for the first time! This new facility represents a significant investment in the UK market and will create over 100 jobs across various roles.

"The launch of this facility in Rotherham is an exciting milestone, making Takis more accessible to UK consumers."

Takis was launched by Barcel Snacks, another Grupo Bimbo company. Takis has earned a cult following among snack enthusiasts around the globe. Originating in Mexico, these fiery snacks include flavours such as Fuego, Dragon Sweet Chilli and Blue Heat. Products are available in covenience stores and the likes of Aldi, Morrisons and Co-op.

Takis website

Images: Takis / Facebook / Google Maps

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