News: Food brand selects Rotherham for new £15m factory
The Mr Whippy food brand is expanding operations with a new manufacturing base in Rotherham.
A £15m manufacturing facility will enable the brand to introduce doughnuts to its sweet treats portfolio that already includes ice cream flavour cupcakes.
A new lease has been signed for a 23,355 sq ft unit at Woodhouse Link, which is near Fence on the Rotherham side of the border with Sheffield. Unit 4 was previously used as a distribution hub by Amazon.
50 new jobs are set to be created and recruitment is underway for donut makers with production set hit 104 million a year from 2026.
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Michael Corrado Jackson, company director at MJP Whippy Ltd, said: "This major investment is a crucial next step for the brand and its product expansion, and this site perfectly fitted our needs both on location, and for operational purposes being a modern, detached unit.
“We will be able to satisfy the requirements for specialist food production, automation processes, and then easy distribution of the product.
“The unit will be the manufacturing hub for the doughnut production, which will be fully launched next year and available from retailers.”
The site was marketed by Knight Frank and CPP on behalf of investment manager ESR.
Knight Frank partner Rebecca Schofield said: “This is a fantastic example of inward investment in the region to produce a brand-new facility and associated jobs in Sheffield, as part of an ambitious business expansion.
“The modern unit leant itself to becoming a state of the art food production facility and the location for distribution of the product is unparalleled.”
The brand is not part of Wall's, the producers of the Mr Whippy soft ice cream mix used in ice cream vans and cafes, and overcame a legal challenge from parent company, Unilver, to use the Mr Whippy logo on other goods and services.
The Mr Whippy cupcakes launched last year and are available in Iceland, Co-op, Home Bargains and Heron Foods stores.
The investment follows on from Mexican firm, Grupo Bimbo, selecting Rotherham as the location to switch production to the UK of its Takis brand of snacks.
Network Space brought forward 116,600 sq ft of prime industrial space across four high spec units at Woodhouse Link, building on the site of the former Laycast foundry that had been "sterilised" by previous HS2 proposals.
Mr Whippy website
Images: Network Space / Mr Whippy
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A £15m manufacturing facility will enable the brand to introduce doughnuts to its sweet treats portfolio that already includes ice cream flavour cupcakes.
A new lease has been signed for a 23,355 sq ft unit at Woodhouse Link, which is near Fence on the Rotherham side of the border with Sheffield. Unit 4 was previously used as a distribution hub by Amazon.
50 new jobs are set to be created and recruitment is underway for donut makers with production set hit 104 million a year from 2026.
Advertisement
Michael Corrado Jackson, company director at MJP Whippy Ltd, said: "This major investment is a crucial next step for the brand and its product expansion, and this site perfectly fitted our needs both on location, and for operational purposes being a modern, detached unit.
“We will be able to satisfy the requirements for specialist food production, automation processes, and then easy distribution of the product.
“The unit will be the manufacturing hub for the doughnut production, which will be fully launched next year and available from retailers.”
The site was marketed by Knight Frank and CPP on behalf of investment manager ESR.
Knight Frank partner Rebecca Schofield said: “This is a fantastic example of inward investment in the region to produce a brand-new facility and associated jobs in Sheffield, as part of an ambitious business expansion.
“The modern unit leant itself to becoming a state of the art food production facility and the location for distribution of the product is unparalleled.”
The brand is not part of Wall's, the producers of the Mr Whippy soft ice cream mix used in ice cream vans and cafes, and overcame a legal challenge from parent company, Unilver, to use the Mr Whippy logo on other goods and services.
The Mr Whippy cupcakes launched last year and are available in Iceland, Co-op, Home Bargains and Heron Foods stores.
The investment follows on from Mexican firm, Grupo Bimbo, selecting Rotherham as the location to switch production to the UK of its Takis brand of snacks.
Network Space brought forward 116,600 sq ft of prime industrial space across four high spec units at Woodhouse Link, building on the site of the former Laycast foundry that had been "sterilised" by previous HS2 proposals.
Mr Whippy website
Images: Network Space / Mr Whippy