A hotel in Rotherham that was temporarily used to accommodate asylum seekers has undergone a rebrand following its sale.
Rothbiz revealed in 2024 that the Ibis at Bramley was being advertised for sale by specialist business property adviser, Christie & Co. In 2023 it was reported that the use of the hotel for asylum seekers was to end.
Since around 2020, there has been a marked increase in the use of hotels for contingency asylum accommodation. The cause of this has been attributed to several factors including the impacts of the Covid-19 pandemic and public health measures, an increase in the number of migrants crossing the Channel in small boats, and a backlog in unresolved asylum cases.
The Ibis Rotherham East, situated just off Junction 1 of the M18, was one of three hotels recently sold to an owner-operator on behalf of offshore owners.
David Lee, Regional Director – Hotels at Christie & Co, said: “We are pleased to report this sizeable transaction which generated significant interest. Limited service hotels continue to be very popular with all types of investors.”
The hotels were sold at an undisclosed price.
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Now the former Ibis on Moorhead Way, that was put up for sale with a guide price of £4m, is being advertised as "Garner Hotel Rotherham East" - part of IHG Hotels & Resorts, one of the world’s leading hotel companies.
IHG’s newest midscale conversion brand has seen rapid growth since its global launch in 2023, particularly in the company’s largest market in Europe – where appetite for hotels in the essentials segment continues to gain traction.
Garner strives to become the leading choice for travellers of all ages seeking quality stays at an affordable price point – offering the all-important things guests value, including convenient locations, comfortable beds and free Wi-Fi. Guests will experience Garner’s signature ‘refreshing moment’ free drink and snack on arrival, as well as having access to fresh bean-to-cup coffee and the Garner Shop.
Joanna Kurowska, VP & Managing Director, UK and Ireland at IHG Hotels & Resorts, said: “We’re proud to see Garner hotels, our midscale conversion brand, gaining strong momentum across the UK, reflecting its compelling value proposition for owners and investors. IHG’s streamlined conversion processes and dedicated support, enables owners to efficiently integrate with IHG’s enterprise and gain faster returns.
"Our dedicated operations and development teams work hand-in-hand on the ground to deliver a seamless, efficient value proposition for every Garner property. This includes delivering the brand’s competitive conversion cost per key, flexible design and reduced pre-opening costs through a rapid conversion process. This coordinated effort not only supports our owners but also guarantees guests a consistent, high-quality, and affordable experience.
"As we continue to expand Garner’s presence across the UK, we remain committed to partnering closely with our owners and investors to maximise value and unlock new opportunities in the midscale segment.”
The 2024 listing stated: "This purpose-built hotel has 86 en-suite bedrooms spread over four floors. On the ground floor there is an open plan multi-functional space, which includes the reception area and a combined dining area for breakfast and dinner with a bar, featuring a pool table and a large screen TV (capacity approximately 50). There are also four well-equipped meeting rooms with a capacity of six up to 20 guests."
The particulars explained that the hotel was let to Accor UK Economy Hotels Limited for a term of 25 years from August 2000. The current passing rent was £364,370 per annum.
Garner Hotels website
Images: Garner / Christie & co
Rothbiz revealed in 2024 that the Ibis at Bramley was being advertised for sale by specialist business property adviser, Christie & Co. In 2023 it was reported that the use of the hotel for asylum seekers was to end.
Since around 2020, there has been a marked increase in the use of hotels for contingency asylum accommodation. The cause of this has been attributed to several factors including the impacts of the Covid-19 pandemic and public health measures, an increase in the number of migrants crossing the Channel in small boats, and a backlog in unresolved asylum cases.
The Ibis Rotherham East, situated just off Junction 1 of the M18, was one of three hotels recently sold to an owner-operator on behalf of offshore owners.
David Lee, Regional Director – Hotels at Christie & Co, said: “We are pleased to report this sizeable transaction which generated significant interest. Limited service hotels continue to be very popular with all types of investors.”
The hotels were sold at an undisclosed price.
Advertisement
Now the former Ibis on Moorhead Way, that was put up for sale with a guide price of £4m, is being advertised as "Garner Hotel Rotherham East" - part of IHG Hotels & Resorts, one of the world’s leading hotel companies.
IHG’s newest midscale conversion brand has seen rapid growth since its global launch in 2023, particularly in the company’s largest market in Europe – where appetite for hotels in the essentials segment continues to gain traction.
Garner strives to become the leading choice for travellers of all ages seeking quality stays at an affordable price point – offering the all-important things guests value, including convenient locations, comfortable beds and free Wi-Fi. Guests will experience Garner’s signature ‘refreshing moment’ free drink and snack on arrival, as well as having access to fresh bean-to-cup coffee and the Garner Shop.
"Our dedicated operations and development teams work hand-in-hand on the ground to deliver a seamless, efficient value proposition for every Garner property. This includes delivering the brand’s competitive conversion cost per key, flexible design and reduced pre-opening costs through a rapid conversion process. This coordinated effort not only supports our owners but also guarantees guests a consistent, high-quality, and affordable experience.
"As we continue to expand Garner’s presence across the UK, we remain committed to partnering closely with our owners and investors to maximise value and unlock new opportunities in the midscale segment.”
The 2024 listing stated: "This purpose-built hotel has 86 en-suite bedrooms spread over four floors. On the ground floor there is an open plan multi-functional space, which includes the reception area and a combined dining area for breakfast and dinner with a bar, featuring a pool table and a large screen TV (capacity approximately 50). There are also four well-equipped meeting rooms with a capacity of six up to 20 guests."
The particulars explained that the hotel was let to Accor UK Economy Hotels Limited for a term of 25 years from August 2000. The current passing rent was £364,370 per annum.
Garner Hotels website
Images: Garner / Christie & co
Lovely stuff!
ReplyDeleteOh no! That's one less place to surround.
ReplyDeleteWhy? Would you prefer the hotels of Rotherham not to be used for their proper purpose of being hotels for paying customers?
DeleteI take it you'll not be moving to Epping any time soon?
DeleteSurely all customer stays at hotels are paid for.
ReplyDeletePedantic in the extreme. Pathetic.
DeleteTypical response from someone challenged on woolly thinking and lazy expression.
ReplyDeleteAnybody who isn't as thick as pig excrement could understand the question.
DeletePersonal abuse is always a bully's eventual port of call.
DeleteJust agree with him and then he'll be nice.
ReplyDeleteIs pig's excrement really thick? Or is that just an urban myth. Don't see many pigs in Wickersley. Not till chucking out time.
ReplyDeleteIt's interesting that the people who consider themselves to be the most morally superior are the same ones who find overlooking crime ranging from the petty to the heinous more preferable than running the slight risk of being wrongly accused of being racist.
ReplyDeleteAccording to both the NFU and the Ministry of Agriculture and Fisheries, pig excrement is not universally thick. It depends very much on diet. If for example the pig was regularly fed Chicken Balti its poo would be quite fluid and unpleasant. If it was fed on Greg's sausage rolls and cheese pasties it would be quite firm to the touch.
ReplyDeleteThe general consensus is that pig poo is not half as thick or unpleasant as the people who use the expression to cast doubt on someone's intelligence.
Only somebody incredibly arrogant would describe their own personal opinion as 'The general consensus'
DeleteOr someone incredibly insightful
DeleteYou have a very limited range of insults. Perhaps you should get out more.
ReplyDeleteI've got plenty actually but the admin blocks them.
DeleteNot only the admin I should imagine.
DeleteAre you the guy who is banned from the County for using foul language?
DeleteUnlike you, I’ve never been in.
DeleteMmmm, you've never been in but you know I have. You're Missus mention it?
DeleteIf you know a guy has been barred for bad language then it's a reasonable assumption to make that you might have a been in at least one in your life. As somebody who has never been in, I know nothing about what goes on in there.
DeleteAs for the 'You're Missus mention it?' jibe, you've either used that to another person once already this week, or you've got such a lack of imagination that you've nicked it for yourself. Also, it's YOUR, not you're. Maybe try getting some new/original/correct material?
"a been in at least one in your life"? What were you saying about correct material?
DeleteI make mistakes, I don't pretend I don't. I'm not the one on here trying to be smartarse.
DeleteYou admit to making mistakes but aren't embarrassed by pointing out the mistakes of others.
Delete