News: Clothing retailer revamps Rotherham store
Asda has selected Rotherham as the latest location for a new standalone George concept store.
The new format features expanded ranges, a contemporary layout, improved services, and reflects Asda’s strategy to transition its Asda Living estate into George destinations.
At Cortonwood Retail Park, which is in Rotherham, a special opening event was held last month for the new store which has been created in the Asda Living unit.
Asda is accelerating plans to open ten standalone George concept stores this year, as the retailer continues its plans to replace its Asda Living brand portfolio across the UK.
The move follows the strong performance of the first two stand-alone George stores, which opened in Leeds and Hull in 2025 and delivered an overwhelmingly positive customer response.
Advertisement
A spokesperson from Asda said: "The transformation reflects Asda’s continued investment in creating inspiring, easy-to-shop environments that celebrate its hero non-food categories. From everyday wardrobe essentials to trend-led seasonal pieces and contemporary home interiors, the new concept store aims to deliver quality, style and value synonymous with the George brand."
Customers can expect a significantly expanded clothing offer across womenswear, menswear and childrenswear, alongside a broader George Home range featuring an even wider selection of interiors and lifestyle products. Shoppers will also be able to discover the latest fashion launches, including the Yasmin Le Bon and Amber Le Bon collections and Stacey Solomon’s exclusive George Home ranges.
George is the UK's third-largest clothing retailer by volume and the country's largest childrenswear retailer, serving millions of customers through 580 Asda stores and six standalone George stores. The brand also has ambitious growth plans, including opening 100 standalone locations in the next five years.
The retailer also operates from a standalone Asda Living store at Parkgate in Rotherham. No date has been given for a transition to George.
Asda website
Images: Asda
The new format features expanded ranges, a contemporary layout, improved services, and reflects Asda’s strategy to transition its Asda Living estate into George destinations.
At Cortonwood Retail Park, which is in Rotherham, a special opening event was held last month for the new store which has been created in the Asda Living unit.
Asda is accelerating plans to open ten standalone George concept stores this year, as the retailer continues its plans to replace its Asda Living brand portfolio across the UK.
The move follows the strong performance of the first two stand-alone George stores, which opened in Leeds and Hull in 2025 and delivered an overwhelmingly positive customer response.
Advertisement
A spokesperson from Asda said: "The transformation reflects Asda’s continued investment in creating inspiring, easy-to-shop environments that celebrate its hero non-food categories. From everyday wardrobe essentials to trend-led seasonal pieces and contemporary home interiors, the new concept store aims to deliver quality, style and value synonymous with the George brand."
Customers can expect a significantly expanded clothing offer across womenswear, menswear and childrenswear, alongside a broader George Home range featuring an even wider selection of interiors and lifestyle products. Shoppers will also be able to discover the latest fashion launches, including the Yasmin Le Bon and Amber Le Bon collections and Stacey Solomon’s exclusive George Home ranges.
George is the UK's third-largest clothing retailer by volume and the country's largest childrenswear retailer, serving millions of customers through 580 Asda stores and six standalone George stores. The brand also has ambitious growth plans, including opening 100 standalone locations in the next five years.
The retailer also operates from a standalone Asda Living store at Parkgate in Rotherham. No date has been given for a transition to George.
Asda website
Images: Asda
0 comments:
Post a Comment