News: Retailer revamps another Rotherham store
Grocery retailer Asda has announced that Rotherham will be the latest location to welcome its new stand-alone George concept store, as the retailer continues the transformation of its Asda Living portfolio across the UK.
Launching at 9am on Thursday 1 October, the Rotherham store will be the final George stand-alone opening of 2026. The store follows a succession of well received Asda Living store transformations across the UK, where customers have responded positively to the enhanced shopping experience, expanded product ranges and modern store environment.
Asda has already transformed its other Rotherham store at Cortonwood using the stand-alone George store concept.
Situated at the town’s Parkgate Retail Park, the latest store will offer a dedicated destination for fashion and home shoppers. It will bring together an extensive range of George clothing for women, men and children alongside a significantly expanded George Home collection.
Customers will benefit from larger clothing ranges across all departments, including substantial growth in the store’s womenswear and menswear offering. The home department will also feature a much broader selection of bedding and small domestic appliances, as well as expanded ranges across the wider George Home collection.
The store will also stock George’s exclusive new clothing collaboration with broadcaster and former premier league footballer, Micah Richards, which launched across selected stores on Monday 14 September.
Designed to make shopping easier and more inspiring, the new format will include dedicated homeware and bedroom displays and a combined character and toy shop.
The investment forms part of Asda’s ongoing commitment to growing the George brand and creating contemporary retail spaces that showcase its fashion and home collections while delivering a more convenient and enjoyable experience for customers.
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George commercial director Karl Doyle said: “We’re excited to bring our stand-alone George store concept to Rotherham and give local customers an even better way to shop our fashion and home collections.
“Our customers are loving the new stores and have responded particularly well to the expanded clothing and home ranges. The way the stores are presented creates an improved shopping experience, giving customers more opportunities to browse and find inspiration.
“This investment reflects our commitment to growing the George brand and continually improving the experience we offer customers and we look forward to welcoming Rotherham shoppers through the doors in October.”
To allow the transformation work to take place, the store closed at on Saturday 19 September before reopening as a stand-alone George store at 9am on Thursday 1 October.
On opening day, the first 500 customers to spend £5 or more from 9am will receive a golden ticket, with the chance to win £5–£500 to spend in-store.
Celebrations continue from 10am on Saturday 3 October with a high-energy cyclone challenge, where customers can win George gift vouchers and other prizes. There’ll also be a live DJ on both days to mark the occasion and create a party atmosphere for customers.
The Rotherham opening will be the seventh Asda Living store in the UK to be transformed into a stand-alone George store and the second in South Yorkshire, following the launch of the new George store in Barnsley in August.
It marks the latest milestone in Asda’s plans to strengthen the George brand and create exciting new shopping destinations for customers across the country.
George website Images: Asda
Launching at 9am on Thursday 1 October, the Rotherham store will be the final George stand-alone opening of 2026. The store follows a succession of well received Asda Living store transformations across the UK, where customers have responded positively to the enhanced shopping experience, expanded product ranges and modern store environment.
Asda has already transformed its other Rotherham store at Cortonwood using the stand-alone George store concept.
Situated at the town’s Parkgate Retail Park, the latest store will offer a dedicated destination for fashion and home shoppers. It will bring together an extensive range of George clothing for women, men and children alongside a significantly expanded George Home collection.
Customers will benefit from larger clothing ranges across all departments, including substantial growth in the store’s womenswear and menswear offering. The home department will also feature a much broader selection of bedding and small domestic appliances, as well as expanded ranges across the wider George Home collection.
The store will also stock George’s exclusive new clothing collaboration with broadcaster and former premier league footballer, Micah Richards, which launched across selected stores on Monday 14 September.
Designed to make shopping easier and more inspiring, the new format will include dedicated homeware and bedroom displays and a combined character and toy shop.
The investment forms part of Asda’s ongoing commitment to growing the George brand and creating contemporary retail spaces that showcase its fashion and home collections while delivering a more convenient and enjoyable experience for customers.
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George commercial director Karl Doyle said: “We’re excited to bring our stand-alone George store concept to Rotherham and give local customers an even better way to shop our fashion and home collections.
“Our customers are loving the new stores and have responded particularly well to the expanded clothing and home ranges. The way the stores are presented creates an improved shopping experience, giving customers more opportunities to browse and find inspiration.
“This investment reflects our commitment to growing the George brand and continually improving the experience we offer customers and we look forward to welcoming Rotherham shoppers through the doors in October.”
To allow the transformation work to take place, the store closed at on Saturday 19 September before reopening as a stand-alone George store at 9am on Thursday 1 October.
On opening day, the first 500 customers to spend £5 or more from 9am will receive a golden ticket, with the chance to win £5–£500 to spend in-store.
Celebrations continue from 10am on Saturday 3 October with a high-energy cyclone challenge, where customers can win George gift vouchers and other prizes. There’ll also be a live DJ on both days to mark the occasion and create a party atmosphere for customers.
The Rotherham opening will be the seventh Asda Living store in the UK to be transformed into a stand-alone George store and the second in South Yorkshire, following the launch of the new George store in Barnsley in August.
It marks the latest milestone in Asda’s plans to strengthen the George brand and create exciting new shopping destinations for customers across the country.
George website Images: Asda
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