News: Mr Whippy preps new £15m Rotherham facility
The Mr Whippy food brand is making rapid progress in creating one of the UK’s most advanced luxury doughnut manufacturing facility, here in Rotherham.
A £15m manufacturing facility will enable the brand to introduce doughnuts to its sweet treats portfolio that already includes ice cream flavour cupcakes.
Mr Whippy signed a new lease last year for a 23,355 sq ft unit at Woodhouse Link, which is near Fence on the Rotherham side of the border with Sheffield. Unit 4 was previously used as a distribution hub by Amazon.
Specialist food production fit out was completed last month and went live with test doughnut production. The new facility uses end-to-end automation, modern layouts and direct distribution allowing Mr Whippy to manufacture, pack and dispatch under one roof.
As full production nears, it is expected that more than 50 new jobs will be created on site. A ten-strong senior team is already in place.
Michael Corrado Jackson, founder and CEO at Mr Whippy, told Food & Drink International: “A project of this calibre would normally take two to three years to realise, but we are here in just 13 months.
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“This new, amazing production site for Mr Whippy Doughnuts will allow us to get our extensive product range into stores and then homes, while staying true to quality, that will set us apart.
“The full factory test launch was a complete success and production will start later this year. This facility is a vital part of achieving our ambition to make superior products more accessible to people, and set the bar for product consistency, operational efficiency and food hygiene.”
Joe Sealey, chief revenue officer at Mr Whippy paid testament to the work that has gone in to, what the firm believes, is "one of the UK’s most advanced luxury doughnut manufacturing facilities."
He added: "This project has never just been about increasing sales. It’s been about challenging what’s possible in FMCG bakery manufacturing through innovation, automation and an unwavering commitment to quality."
The brand is not part of Wall's, the producers of the Mr Whippy soft ice cream mix used in ice cream vans and cafes, and overcame a legal challenge from parent company, Unilver, to use the Mr Whippy logo on other goods and services.
The Mr Whippy cupcakes launched in 2024 and are available in Iceland, Co-op, Home Bargains and Heron Foods stores.
Mr Whippy website
Images: Joe Sealey / instagram
A £15m manufacturing facility will enable the brand to introduce doughnuts to its sweet treats portfolio that already includes ice cream flavour cupcakes.
Mr Whippy signed a new lease last year for a 23,355 sq ft unit at Woodhouse Link, which is near Fence on the Rotherham side of the border with Sheffield. Unit 4 was previously used as a distribution hub by Amazon.
Specialist food production fit out was completed last month and went live with test doughnut production. The new facility uses end-to-end automation, modern layouts and direct distribution allowing Mr Whippy to manufacture, pack and dispatch under one roof.
As full production nears, it is expected that more than 50 new jobs will be created on site. A ten-strong senior team is already in place.
Michael Corrado Jackson, founder and CEO at Mr Whippy, told Food & Drink International: “A project of this calibre would normally take two to three years to realise, but we are here in just 13 months.
Advertisement
“This new, amazing production site for Mr Whippy Doughnuts will allow us to get our extensive product range into stores and then homes, while staying true to quality, that will set us apart.
“The full factory test launch was a complete success and production will start later this year. This facility is a vital part of achieving our ambition to make superior products more accessible to people, and set the bar for product consistency, operational efficiency and food hygiene.”
Joe Sealey, chief revenue officer at Mr Whippy paid testament to the work that has gone in to, what the firm believes, is "one of the UK’s most advanced luxury doughnut manufacturing facilities."
He added: "This project has never just been about increasing sales. It’s been about challenging what’s possible in FMCG bakery manufacturing through innovation, automation and an unwavering commitment to quality."
The brand is not part of Wall's, the producers of the Mr Whippy soft ice cream mix used in ice cream vans and cafes, and overcame a legal challenge from parent company, Unilver, to use the Mr Whippy logo on other goods and services.
The Mr Whippy cupcakes launched in 2024 and are available in Iceland, Co-op, Home Bargains and Heron Foods stores.
Mr Whippy website
Images: Joe Sealey / instagram
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