Thursday, November 12, 2026

News: Welcome Break Rotherham named the UK’s number one Motorway Service Area

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Welcome Break is celebrating a standout set of customer satisfaction results, with its Rotherham service area named the number one motorway service area in the country in the latest survey conducted by Transport Focus, achieving an overall customer satisfaction score of 99%.

Rothbiz reported last year on the opening of the £55m investment at the M1 near Catcliffe in Rotherham - the first MSA opening in over 20 years for Welcome Break.

The results reflect the fantastic experience being delivered by the team at Rotherham, from exceptionally clean and well-maintained modern facilities to a welcoming atmosphere.

Since opening, Rotherham has quickly established itself as a standout location for motorists. Its modern facilities, extensive branded food and retail offering along with dedicated customer amenities including a kids play area are complemented by a team committed to going the extra mile for every customer. The main amenity building has also recently achieved LEED v4 Gold certification, making it the first motorway service area amenity building in the UK to achieve Gold certification and the first in Europe under the LEED v4 standard.

Rotherham also has an impressive 4.8-star Google rating from more than 3,000 customer reviews, making it the highest-rated motorway service area in the country in a nationwide analysis of Google Reviews.

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Brands include Starbucks, KFC, Burger King, Waitrose, a standalone Starbucks Drive Thru, Pret a Manger, WHSmith, Chopstix, The Good Breakfast, and a convenient forecourt.

In addition the site includes a gym area, a dedicated outdoor dog exercise enclosure and a soft play area for kids.

John Diviney, CEO at Welcome Break, said: “To have Rotherham named the number one motorway service area in the country is an incredible achievement and a real testament to the team from design to operations. A 99% customer satisfaction score shows just how much pride they take in delivering a great experience to our customers every day.

"Our teams work incredibly hard, and these results show that customers are recognising this.

“It's also fantastic to see a satisfaction rate of 95% across the whole Welcome Break estate. We know there's always more we can do, and we'll keep investing in our sites and supporting our brilliant teams to make every stop a positive one, as they deliver an exceptional customer experience to people on the move.”

Rothbiz revealed in 2021 that Welcome Break, one of the UK’s leading motorway service operators, was to take on the site after outline planning permission was secured by Irish firm, Applegreen, for a new development at Junction 33 of the M1 at Catcliffe. It has created approximately 230 new jobs.

Welcome Break website

Images: Welcome Break

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