News: OnDemand bus service aims to reconnect Rotherham
Residents of parts of Rotherham with limited access to scheduled bus services are being targeted by a new flexible public transport service to connect them to employment, education, healthcare, and retail.
Rothbiz reported last year that South Yorkshire Mayoral Combined Authority (SYMCA) was looking to launch a pilot project around demand responsive transport as part of its work to address connectivity issues across the region following the Mayor’s decision to take control of the buses.
Using £0.95m from the government's Transport Innovation Fund (TIF), SYMCA has appointed technology partner Via for the pilot that will begin operating from 3 August for 12 months across parts of Doncaster and Rotherham.
The service introduces a new way of travelling, allowing passengers to book shared bus journeys through the OnDemand app up to one week in advance or by phone, with no fixed routes or timetables.
Designed to improve connections in areas where traditional services are limited, OnDemand will help people access jobs, education, healthcare and key destinations across the region. Unlike conventional bus routes, OnDemand uses intelligent technology to group passengers travelling in the same direction, offering a flexible, efficient and affordable service.
Fares will start from £3 per journey, with concessions and discounts available, and the service will run Monday to Saturday between 5am and 6pm. Importantly, the new service has been designed to complement not replace the existing public transport network, helping more people connect to buses, trams and trains across South Yorkshire.
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South Yorkshire’s Mayor Oliver Coppard said: “The People’s Network will put people first, making sure everyone in South Yorkshire can get where they need to go, when they need to get there. OnDemand in Doncaster and Rotherham brings that idea to life, with a flexible, modern service built around our everyday lives, not fixed routes or timetables.
“Whether it’s getting to work, visiting loved ones, making an appointment or accessing education, communities in Doncaster and Rotherham will have more choice and greater control over how to travel. OnDemand is another important step towards building a public transport system that truly works for everyone – the People’s Network.”
The Rotherham areas included in the OnDemand area are Waverley, Ulley, Morthern, Thurcroft, Brookhouse, Dinnington, Firbeck, Letwell, Todwick, Woodsetts, Thorpe Salvin and Harthill.
Users can travel within the designated operating zone. but for those travelling beyond the zone, OnDemand can connect passengers to designated interchange hubs (Dinnington, Rotherham Hospital, Rotherham town centre, Crystal Peaks) for onward travel using buses, trams or rail services.
Cllr Chris Read, Leader of Rotherham Council, said: “It’s great to see this pilot becoming a reality. We know that as bus services have reduced in recent decades, the impact of that has been particularly felt in more rural areas. The way that public transport operates had got to change. That’s why we wanted to prioritise this opportunity for communities to the south of our borough, complementing and enhancing existing public transport, but also offering a flexibility that traditional bus services just can’t provide.
“So if you’re at home in Todwick or Brookhouse, for example, and you need to get to the Tanyard, Rotherham Hospital or Meadowhall and back, this service provides a new convenient way to do that. I hope that people will give it a go, and their experiences will certainly help us to shape the future of public transport in the borough.”
OnDemand South Yorkshire website
Images: Via
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Rothbiz reported last year that South Yorkshire Mayoral Combined Authority (SYMCA) was looking to launch a pilot project around demand responsive transport as part of its work to address connectivity issues across the region following the Mayor’s decision to take control of the buses.
Using £0.95m from the government's Transport Innovation Fund (TIF), SYMCA has appointed technology partner Via for the pilot that will begin operating from 3 August for 12 months across parts of Doncaster and Rotherham.
The service introduces a new way of travelling, allowing passengers to book shared bus journeys through the OnDemand app up to one week in advance or by phone, with no fixed routes or timetables.
Designed to improve connections in areas where traditional services are limited, OnDemand will help people access jobs, education, healthcare and key destinations across the region. Unlike conventional bus routes, OnDemand uses intelligent technology to group passengers travelling in the same direction, offering a flexible, efficient and affordable service.
Fares will start from £3 per journey, with concessions and discounts available, and the service will run Monday to Saturday between 5am and 6pm. Importantly, the new service has been designed to complement not replace the existing public transport network, helping more people connect to buses, trams and trains across South Yorkshire.
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South Yorkshire’s Mayor Oliver Coppard said: “The People’s Network will put people first, making sure everyone in South Yorkshire can get where they need to go, when they need to get there. OnDemand in Doncaster and Rotherham brings that idea to life, with a flexible, modern service built around our everyday lives, not fixed routes or timetables.
“Whether it’s getting to work, visiting loved ones, making an appointment or accessing education, communities in Doncaster and Rotherham will have more choice and greater control over how to travel. OnDemand is another important step towards building a public transport system that truly works for everyone – the People’s Network.”
The Rotherham areas included in the OnDemand area are Waverley, Ulley, Morthern, Thurcroft, Brookhouse, Dinnington, Firbeck, Letwell, Todwick, Woodsetts, Thorpe Salvin and Harthill.
Users can travel within the designated operating zone. but for those travelling beyond the zone, OnDemand can connect passengers to designated interchange hubs (Dinnington, Rotherham Hospital, Rotherham town centre, Crystal Peaks) for onward travel using buses, trams or rail services.
Cllr Chris Read, Leader of Rotherham Council, said: “It’s great to see this pilot becoming a reality. We know that as bus services have reduced in recent decades, the impact of that has been particularly felt in more rural areas. The way that public transport operates had got to change. That’s why we wanted to prioritise this opportunity for communities to the south of our borough, complementing and enhancing existing public transport, but also offering a flexibility that traditional bus services just can’t provide.
“So if you’re at home in Todwick or Brookhouse, for example, and you need to get to the Tanyard, Rotherham Hospital or Meadowhall and back, this service provides a new convenient way to do that. I hope that people will give it a go, and their experiences will certainly help us to shape the future of public transport in the borough.”
OnDemand South Yorkshire website
Images: Via
