News: Council confirms support for Rotherham's high street businesses

A new team of advisers will be deployed on Rotherham’s high streets in a bid to give local businesses more hands on support and help town centres thrive.

Rotherham Council’s Cabinet is set to approve the recruitment of three new High Street Business Advisers, who will work directly with traders in Rotherham town centre and the borough’s principal town centres – Wath, Swinton, Dinnington and Maltby.

As reported by Rothbiz, the investment was agreed as part of the council budget in March and forms part of a wider push to strengthen Rotherham’s high streets. A £304,000 figure was included in the council's budget for Supporting the High Street.

Each of the five locations will also benefit from a £25,000 activity fund, designed to back local promotions, events and campaigns to bring more people through the doors of independent shops and services.

Under the plans, the advisers will act as a familiar face for traders, working with them on a range of issues from street safety and cleanliness to promotion, footfall and access to grants.

Rather than focusing on a single issue, the advisers will have oversight of what is happening in each area, coordinating activity around events, crime prevention and wider business support.

The advisers will also play a key role in delivering the popular Shopfront Grants scheme, which has secured a further year of funding for 2026/27 through the Local Growth Fund, worth around £600,000. The oversubscribed scheme has already helped businesses improve the appearance of their premises.

In addition, the team will work with ward councillors, residents and traders to decide how the £25,000 activity budgets in each area are spent, ensuring local priorities shape the projects on the ground. This could include marketing campaigns, seasonal events or joint promotions aimed at increasing footfall.

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A council paper explains that various indicators will be used to measure the impact and success of the activities, and will include the number of businesses supported, the amount of vacant building floorspace brought back into use, and the take up of business support and grants by Rotherham businesses.



Recruitment to the new adviser posts is expected to begin shortly, with the team due to be in place to start work with traders later this year.

Cllr John Williams, Cabinet Member for Transport, Jobs and the Local Economy, said: “Our high streets are the heart of our communities, and this new team of High Street Business Advisers is about giving traders the direct, practical support they’ve told us they need.

“The advisers will be a visible, familiar presence, helping businesses tackle everyday issues, make the most of funding opportunities and work together to attract more people into our town and township centres. Alongside the £25,000 activity fund in each location, this investment will help strengthen Rotherham’s high streets, part of our wider commitment to ensuring our places are thriving, safe and clean.”

RiDO website

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News: New 100-seat studio space for Rotherham town centre

Rotherham's civic theatre has been successful in securing funds from a £130m government pot that aims to protect cultural venues, museums, and libraries for present and future generations.

Visit Rotherham reports that Rotherham Council says that it will use the funding to make the theatre a more welcoming space for audiences and performers.

The creation of a studio space is also on the cards.

The theatre accommodates a range of touring and local musical, comedy and theatrical performances. The building on Catherine Street in the town centre is a converted church and was purchased by the Council prior to being converted into a theatre in 1960.

£540,000 was allocated by the authority in 2012 to carry out much-needed repairs and refurbishment of both the interior and exterior of the building. The works were expected to bring the theatre up to a condition which would give a further ten years life. Further government funding was secured during the COVID lockdown when the theatre was closed and the decision was taken to carry out a refurbishment of the front of house and bar areas at the Civic.

A list of 130 organisations has recently been announced marking the first projects receiving cash from the government’s Arts Everywhere Fund.

Earlier this year, the Culture Secretary committed up to £1.5 billion to the cultural sector over this parliament, with the Arts Everywhere Fund aiming to save more than 1,000 cherished arts venues, museums, libraries and heritage buildings across England.

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Through the Creative Foundations Fund (CFF), Rotherham Civic Theatre has been awarded £200,000.

An update from operators, Rotherham Council explained: "We are thrilled to have been awarded funding from the government’s Arts Everywhere Fund along with 15 other cultural venues, museums, and libraries across Yorkshire and the Humber.

"The funding, will help to provide welcoming, affordable spaces for communities to visit, come together and celebrate what makes their local area special. We are set to receive £200,000 to help us make Rotherham Civic Theatre a more welcoming space for our audiences, and performers. It will enable us to create a studio space and provide better accessibility for everybody.

"We have been part of the cultural activity in Rotherham for over 65 years, and we hope this funding will enable us to continue providing performances in a welcoming space that all generations can enjoy."

At the start of 2026, Rotherham Theatres began recruitment for and Performing Arts Programme Manager and made mention of an "exciting new 100-seat studio space launching in Autumn 2026."

The previous Rotherham Arts Centre Studio Theatre closed in 2011 as the authority relocated the library to Riverside House in order to sell its land to developers who brought forward the large Tesco store on Drummond Street. A new library is being built within the new markets development nearby after the number of visitors reduced following the Riverside move.

Arts Council England Chair Sir Nicholas Serota said: "Arts organisations, museums and libraries are the beating heart of our communities.

"After significant financial pressures in recent years, this vital investment will help organisations to secure futures where they thrive and not just survive.

"We look forward to seeing these cultural spaces flourish as they continue to provide access to excellent art and culture for everyone, everywhere, for many years to come."

Rothbiz revealed in 2023 that a new theatre was included in Rotherham's place-based investment strategy, and was given an investment figure of c.£28m.

Rotherham Civic Theatre website

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News: Changes on the way at popular Rotherham pub restaurant

The future of a pub restaurant in Rotherham is unclear after its owners carried out a wide ranging review of its business.

The Brecks in Rotherham is part of Whitbread's Beefeater portfolio and is connected to Premier Inn Rotherham East, part of the UK's biggest hotel brand that is also owned by Whitbread.

Having undertaken a review, bosses at the leading hospitality business are putting in place a refocused growth plan in the UK to replace all remaining branded restaurants.

Expanding its "Accelerating Growth Plan" will see 197 branded restaurants replaced "with a more efficient and tailored F&B [Food & Beverage] offering for our guests."

The company said it had seen positive early results two years into the original plan to optimise the delivery of F&B at a number of sites by converting lower returning branded restaurants into a higher margin and more efficient, integrated F&B offering, and converting space into new hotel rooms.

Whitbread added that it had already agreed the sale of 51 branded restaurants for £50m and agreed terms for the sale, subject to conditions, on a further 60 sites.

The sales are expected to be as going concerns over the next 24 months with the investment into creating more efficient integrated restaurants set to take place in the 2027 financial year.

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An update from Whitbread said: "Moving to a 100% integrated F&B offering will improve the guest experience and add more higher returning extension rooms and we will deliver 15% - 20% returns on capital by FY31 [the 2031 financial year].

"With over 500 integrated restaurants already operational across our UK estate, it is clear that this F&B format is preferred by our hotel guests and delivers better margins and returns than the branded restaurant format."

Dominic Paul, Chief Executive at Whitbread plc, said: "Owning a significant proportion of our property is a unique strength which powers the growth of Premier Inn while supporting our resilience as a business, underpinned by a strong balance sheet. But we can improve our approach. We will refocus our capital spend and recycle more of our freehold real estate, driving increased margins and returns, reducing our capital intensity and increasing cash returns for shareholders.

"By making our assets work harder and focusing on the highest returning projects, we will be able to continue to take advantage of constrained supply to strengthen our position in both of our core markets, whilst at the same time deliver attractive financial outcomes for shareholders.

"In the UK, by reallocating some of our capital spend and building on the success of our Accelerating Growth Plan, we plan to convert all our remaining branded restaurants to an integrated food and beverage offer that is preferred by our hotel guests and will unlock the addition of more highly profitable extension rooms. Our continued efforts to drive our commercial plan and efficiencies will extend our market-leading position and allow us to take share from our competitors, many of which are struggling to grow."

The Premier Inn on East Bawtry Road secured planning permission last year for a 4,800 sq ft two storey extension to the east of the current hotel. It would provide an additional 16 bedrooms but two current rooms would be lost to create a new corridor. It would take the total rooms at the site from 62 to 76.

The update from Whitbread added: "Against a backdrop of limited UK supply growth, we will open a further 3,000 higher returning extension rooms (including the original plan and the extension of the plan) that are being added in locations where we know from our trading data that, at certain periods, demand outstrips supply and so we are confident that these additional rooms will deliver highly attractive financial returns."

Whitbread website

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News: Developers get on board following Rotherham mainline station announcement

Developers are showing an interest in Rotherham on the back of the government's commitment to support plans for a new mainline station in the borough.

Tom Riordan CBE, Northern Growth Envoy, told MPs that an unnamed developer had signed an agreement to start investment in the Rotherham.

Although full funding is "not a done deal" Rotherham Gateway Station and the electrification of the Sheffield - Leeds line were included in the first phase of Northern Powerhouse Rail (NPR) announced in January.

Over £11m of local transport funding has been agreed to develop a full business case for a new station at Parkgate. A 20-year programme of transformation includes more than 355,000 sq ft of advanced manufacturing and commercial space, around 250 new homes, and up to 132,000 sq ft of green spaces and public realm. It is a £300m regeneration project with proponents aiming to have the station open by late 2030.

The idea is to use a mainline station integrated with a tram-train stop to further develop the advanced manufacturing cluster within South Yorkshire as part of the UK’s first Investment Zone and the Don Valley Corridor.

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At a recent Westminster meeting of the Public Accounts Committee on Northern Powerhouse Rail, Tom Riordan CBE was asked if the partnerships between government and regional mayors and local councils was going to deliver NPR. Asking the question, Clive Betts, MP for Sheffield South East raised concerns over a situation where "no one is responsible and everyone blames everybody else."

Riordan, a former Chief Executive of regional development agency, Yorkshire Forward, said: "I am really confident about this because we have tested it already. We could be sat here talking about what we are going to do to try to come to an agreement about Northern Powerhouse Rail in the future, but what we actually did in practice last November was say, “We’re going to do this, but we’re going to do it with the mayors.”

"The Secretary of State, working with officials, myself, Jo [Shanmugalingam - Permanent Secretary at the Department for Transport] and others, worked to try to come to an agreement about the sequencing and the overall approach for this with the mayors. That has got to the point where joint compacts have been signed with Ministers where mayors have committed to put their own resources in to the agreement. It gives me confidence that we have done that once.

"It is really hard to agree stuff across the north of England, as we all know. It is not a single place; it is a group of different places. But we did that and it stuck. People have stuck with it. We have got further agreements about how we are going to move forward. We have a good partnership emerging around growth as well and the private sector is really interested in it.

"The week after the announcement, I went to Rotherham and met the council there. The fact that the Rotherham announcement had been made had led a developer to sign an agreement to start investment. That gives me confidence. A lot of times in the past, those of us in the north of England have maybe not had the confidence that things would happen. I really do think they are going to, and I think this is an innovative and different approach and it is working to date."

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News: New owners prepare to demolish CF Booth buildings

The new owners of historic Rotherham firm, CF Booth Limited, are sizing up how best to use the 35-acre site it has acquired.

Some demolition is proposed, but no plans have yet been revealed for Millmoor, the home of Rotherham United until 2008.

Administrators announced last month that they have concluded a sale of the company’s business and assets to Hu11 Limited, a subsidiary of Ron Hull Jnr Limited.

The sale of substantially all the assets of eight interconnected companies included Demex and Albion Jones as going concern sales, allowing the demolition business to continue operations.

Taking over the Clarence Works at Armer Street in Masbrough, Ron Hull has moved quickly to take on the fully operational rail siding which has enabled the provider of a range of metal recovery and waste recycling services to offer decommissioned rail stack handling and the sale and loading of scrap metal via rail.

The Ron Hull Group has also been assessing the buildings on the site, with many found to be in a state of disrepair.

The company has engaged with the local planning authority, Rotherham Council, over the method of demolition for buildings on the site.

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The buildings set for demolition in the plans include the prominent main office building fronting Armer Street, and the large industrial buildings to the rear and side.

Further office buildings, factory units, a furnance and a maintenance workshop are also identified for demolition on maps submitted with the applications, allthough the applicants stress that the group is currently unsure exactly which buildings will remain and which will ultimately be demolished as they look to see if factory units and furnaces can be reused within the current business.

The plans explain that the three of the smaller buildings that are proposed to be demolished "are showing signs of a long term lack of repairs and maintenance, and are in poor condition. The buildings also are surplus to the requirements of the current owner's needs and business operations."

Industrial buildings are described as being in a state of disrepair, with the main office building's interior "very closed and unsuitable for modern open office use. The building is showing signs of water damage and general neglect." Other buildings are also showing signs of water damage and are in a state of disrepair.

Once demolished, the areas are set to store metals, which is as the current use of the site.

Ron Hull Group website

Images: Google Maps

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