Thursday, October 24, 2013

News: The Expo People help make first Halal Food Festival a success


The Expo People, a Rotherham-based global events business, has helped the inaugural Halal Food Festival attract around 100 exhibitors and 15,000 visitors at the ExCel London.

The event is the brainchild of London based Halal Events Ltd and was created to fill the growing desire from affluent middle class Muslims to experience a greater range of Halal offerings and companies wishing to raise the profile of their Halal brands.

Paul Tomes, director of The Expo People, said: "We were approached by the organisers of the Halal Food Festival to help them with the recruitment of exhibitors. With such a specific brief and a really fresh vision, it was a project we were immediately excited about and are pleased that we were able to assist during the recruitment process and also provide a level of exhibition specific support to the participating exhibitors.

"We hope to continue to work with Halal Events to drive the continued success of this model and indeed other concepts that they have in the pipeline."

The festival featured many famous names on the food circuit and included top chefs such as Jean Christophe-Novelli, Shelina Permalloo and Abdul Yaseen as well as performances from superstars of the Islamic world Saif Adam and Mesut Kurtis, described as "the Michael Buble of the Islamic world."

With backing from Rotherham Youth Enterprise, the new company is based in RiDO's Moorgate Crofts business centre and is currently working on a number of projects offering consultancy services to companies organising or attending events with an exhibition element.

Paul added: "It's a really exciting time for the business – we have lots of projects ongoing both in the UK and overseas, we believe we are able to add value to many events and continue to engage with as many companies as possible."

The Expo People website

Images: Halal Events Ltd


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