Tuesday, August 7, 2012

News: Enviro Thaw reports big increase in turnover


Rotherham-based Enviro Thaw, a major supplier of granular de-icer, has reported a massive 700% increase in turnover since launching in 2010.

The company holds the European distribution rights for the environmentally friendly product that is commonly used to combat the effects of snow and ice throughout China and Asia. Enviro Thaw was established to expand the Beijing Santywell product line into Europe and provides de-icers that are effective to -55°C.

The rapidly-growing company moved to the Northfield Industrial Estate last year and has also secured rights to manufacture the product in the UK.

The granular de-icer is 90 per cent less corrosive than other road de-icing products on the market and is non-toxic to vegetation.

Karrina Oldale, sales director at Enviro Thaw, said: "Although the weather was against us we managed to increase our turnover by 700%. We already have last year's turnover in orders waiting to go out in September."

Through hard work and good contacts made through the family's paving company, the number of stockists has grown to include national garden centres and builder's trade centres and over 200 independent garden centres throughout the UK.

Rotherham council's Streetpride service has also been trialling the distinctive blue de-icer. Being less corrosive than rock salt, using Enviro Thaw's products causes less damage to the road surface and less pot holes.

Karrina added: "We have new customers in Europe this season, with trials at five International airports. We also have ski resorts, retail outlets, maintenance companies, car parks and town centres.

"In September, we are also launching three new products at Glee [a trade show for garden retailers], with others in the development stages."

Enviro Thaw website

Images: envirothaw.co.uk


SteveCotterell October 28, 2012 at 10:03 PM  

Good for you company
Greedy dragons taught a lesson

Anonymous,  October 28, 2012 at 11:29 PM  

'Granular' is spelled - exactly like that!! Not 'granuler'...

William McCormick,  October 29, 2012 at 8:57 AM  

great product! Like everything else in the UK you need to drag them away from what they know works to something thats better! Other countrys love new technology and products! rock salt should have been banned in the dark ages!!!

Anonymous,  October 29, 2012 at 1:44 PM  

Bet they are sick!!!!!

Anonymous,  October 30, 2012 at 12:05 AM  

Fantastic product. Well done Karina. The Dragons missed out big time !!!

Anonymous,  October 31, 2012 at 12:28 AM  

Good on ya Karina - bet ya REALLY glad you turned down Theo's offer and I bet he's wishing now he negotiated on the deal. Hope your business goes from strength to strength.
Keep on doing what you obviously do best.

Anonymous,  October 31, 2012 at 12:40 AM  

Best of luck Karina,hope all your hard work pays off :-)

Mike Newell,  October 31, 2012 at 12:41 AM  

Karina,like you i believe you have a fantastic product,Im sure this will sell.

Anonymous,  November 1, 2012 at 9:49 PM  

Amazing I bet the dragons are sick to their stomach! Good for you and your family!

Unknown November 2, 2012 at 6:43 AM  

Excellent product and benefits. well done and good luck.

Anonymous,  November 4, 2012 at 10:47 AM  

Good luck with this amazing product, I was amazed that the Dragons didn't bite your hand off.

Anonymous,  January 24, 2013 at 2:45 PM  

good stupid reporting. a 700% increase in revenues. great. let me start a business. sell 1p worth of stuff y1, and then in y2 i will sell 7£. yay 700%. come on now.

David,  November 14, 2014 at 11:39 PM  

Great product - Being a Canadian i'm interested in the North American rights - If available - please contact - David

Anthony Grima,  December 2, 2015 at 7:16 AM  

Just viewed that episode in Australia so happy you are successful

Anonymous,  December 10, 2015 at 9:09 AM  

Sorry to be late to this discussion but I would like to comment on Anonymous's contribution on 24 January 2013.
A 100% increase means that your sales go from 100% of year one sales to 200% of that figure ie you double your sales.
A 200% increase would be from 100% to 300% ie treble your sales.
A 700% increase is from 100% to 800% ie sales up by a factor of 8, or from 1p to 8p.
1p to £7.00? Now that is an increase from 100% to 70,000%! An increase of over 69,000%! I don't think anyone is claiming that.
If you are going to rubbish the reporting you should at least get the arithmetic right.

Anonymous,  April 5, 2017 at 5:31 AM  

I'm working my way through old episodes of Dragon's Den. When I saw this lady being given zero investment from the Dragons I thought to myself that they were making a huge huge mistake. This led me to Google the product and see what had become of this lady and her family business. I hope the Dragons did indeed 'watch this space', good for you and glad to hear of your success. You should send the Dragons a bucket each this winter!

Unknown October 6, 2021 at 8:28 PM  

Well done for sticking to your guns lady. Looks as though you proved the Dragons all wrong! May your conpany keep growing. I did have a thought about whether or not you were selling your product in Canada by any chance. A sure Country to be iced out.
Best of luck

Anonymous,  October 13, 2021 at 12:15 PM  

Greedy dragons? What a stupid comment. Their money, their decision in what they wish to invest their money.

Unknown October 20, 2021 at 1:36 PM  

I'm convinced she didn't need there help going by the potential turnover over a 5 year period, I think she used her head and went on to use it for free advertising. Well done.

Anonymous,  November 6, 2021 at 10:13 AM  

To the people commenting well done in the past 6 years, this article is 9 years old. Karrinas distribution company went bankrupt years ago. In fact, if you check companies house you will see she started a string of companies apparently doing the same thing, the last of them dissolved in 2015. None of them lasted long enough to post any real accounts. Maybe the dragons weren’t so foolish after all.

Unknown November 15, 2021 at 9:01 PM  

Just watched dragons den and want to say what a lovely lady karrinas is and the dragons gave her a hard time trying to make out she was mad and stupit to continue but she's proved them so wrong. Well done to her and her family.

Anonymous,  November 17, 2021 at 9:15 PM  

Theo dodged the bullet there. He's right, there was only one that was barking mad and it wasn't him. Always sad to see a family business go down the pan especially with all the money they put in

Anonymous,  November 19, 2021 at 12:41 PM  

Person who says strong of companies dissolved, not entirely true. Check https://find-and-update.company-information.service.gov.uk/officers/2XrIa58EJmlmmGzxSMch5dNdqtA/appointments

At least a couple of companies still active (although Karina has resigned now) as of writing this in Nov 2021.

Unknown December 16, 2021 at 4:43 AM  

I have just watch the dragon den clip of the enviro thaw .
Did Karina make a hugh success of the business or did it all fail .
As looked like great product.
If you Google there company it tells you 700 % sales jump .
I hope they did well at this people deserve a break .
Good luck Karina

Unknown December 16, 2021 at 6:35 PM  

Just watched the dragon den clip, and now I'm interested in buying shares if that's possible, that product has to take off

Bengt Harald March 13, 2022 at 4:25 PM  

With help from a dragon she might have succeeded and they both would have gained from it.

Anonymous,  March 31, 2022 at 9:43 PM  

'Fewer' potholes, not 'less' potholes. Example: Less sand, fewer grains of sand.

Anonymous,  May 30, 2022 at 11:21 AM  

That's 70,000% Einstein. 700% would be 7p

Anonymous,  June 24, 2022 at 10:58 PM  

Spelt is spelt exactly like that not spelled 😂

Anonymous,  August 18, 2022 at 7:43 AM  

In America, 'spelt' is not used. Spelled is the correct spelling of the infinitive, 'to spell' in the past tense.

most states also pronounce it as such, with a soft D rather than a T

Joe Quigley August 27, 2022 at 10:30 AM  

Such a shame that this company didn't succeed!

Robert Tait,  November 2, 2022 at 11:31 PM  

Hasn't submitted a return since 2015

Anonymous,  December 11, 2022 at 10:11 AM  

They were very kind to her. They did not say she was stupid to continue. They said she was optimistic. She spent roughly £200k on product she said would sell at £600k . She also said her product was twice as expensive. If she sold at £300k she would still have made a profit.(figures are approx from memory).

Company has gone out of business so the Dragons were right.

Anonymous,  January 12, 2023 at 2:03 AM  


Anonymous,  February 16, 2023 at 6:06 AM  

Did you not see the paperwork that the company dissolved completely in 2014?

Anonymous,  February 16, 2023 at 5:03 PM  

Yeah so great company after company dissolved! Joke product, joke company

Anonymous,  February 16, 2023 at 11:08 PM  

I don’t think anyone in America can talk about any spelling in any language! Look at some of the words you have butchered. Cilantro, egg plant haha. Zucchini lol Do me a favour

Anonymous,  March 11, 2023 at 6:17 AM  

the company has gone bust

Anonymous,  July 29, 2023 at 1:39 PM  

Company now dissolved - greedy dragons wouldn’t of dissolved it!😂

Anonymous,  December 17, 2023 at 2:07 PM  

Just watched an old show OMG I am absolutely delighted well done Karina you and family so deserve the success fantastic 👏👏👏👏👏

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