Tuesday, October 29, 2013

News: Expansion for Vitalife at home and abroad


Rotherham-based health specialist, Vitalife is set to triple the size of its health product retail business this year, with plans to open a new store in Rotherham town centre and to capitalise on major export opportunities across Europe.

Based at RiDO's Fusion @ Magna business centre at Templeborough, the enterprise started life in 2010 in the niche industry of specialist teas. It has gone on to launch a new line of organic coconut oil and develop a range of vitamins and minerals that feature no artificial or highly processed bulking agents or fillers.

The growing brand purchased its first High Street store in May, following several years operating purely online and via resellers as a successful health food brand and retailer.

Now Gavin Edley, managing director of Vitalife, is planning to be the first business to take on a unit in the prestigious Keppel Wharf development in Rotherham town centre.

Developed by Iliad as part of the Rotherham Renaissance programme, the £7.7m building quickly sold all of the residential apartments but has struggled to find commercial tenants since it was completed in 2009.

A £7,500 fit out grant for a Keppel Wharf unit was recently approved by the Council from its Vitality Grants Scheme. Gavin hopes to be open at the end of November.

Gavin also sought advice from RiDO's Soft Landing Zone to help him to expand the business into mainland Europe. RiDO's business co-ordinator Bob Langley assisted Vitalife Health by providing translation services, enabling test marketing of key products in three languages – French, German and Greek on Vitalife's website, which has created numerous new business enquiries from these countries. Bob also helped by providing credit checks on overseas companies, as well as payment advice to enhance the businesses' cashflow.

As a result of the new website and the company's international connections, the company has secured major contracts with a brand agency in Norway, which has resulted in Vitalife vitamins being sold in sports megastore outlet across Scandinavia.

Gavin Edley, managing director of Vitalife Health (pictured), said: "This has been a hugely successful year for us and we have seen our turnover triple year on year.

"It's great to be able to create new jobs at our stores and by the end of this year we also plan to take on a dedicated export sales person. We are planning to open more new stores here in the UK and across mainland Europe over the coming months, with support from RiDO.

"It is a really exciting time for our business as we look at ways to expand even further."

Bob Langley, business co-ordinator at RiDO, added: "It is great to see Gavin's business going from strength to strength with him taking advantage not only of UK opportunities, but also operating internationally as well.

"Our Soft Landing Zone service is here to help local entrepreneurs to access opportunities across the globe, as well as supporting overseas businesses who are looking to establish operations in Rotherham."

Vitalife Health website
RiDO Business Centres website

Images: RiDO


Lauryianne October 29, 2013 at 10:41 AM  

Great news that our translations have assisted the growth of this local business!

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