Wednesday, May 21, 2014

News: New deals for The Millers

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As the Rotherham United team continue to be a success on the pitch, its commercial team continue to be successful off it, extending lucrative sponsorship deals.

The League One playoff finalists have announced a new long-term contract extension that sees Global Sports brand PUMA continue as the official supplier and licensee partner of replica merchandise until 2017.

PUMA have supplied the club with their technical and replica kit and training wear since 2011. The classic design for next season's home kit was recently revealed in the matchday programme at the playoff semi final win over Preston North End at the New York Stadium.

Steve Coakley, commercial director of Rotherham United (pictured, centre), said: "We're delighted to extend our kit supply agreement with Puma until 2017. PUMA is one of the global leading sporting brands and we will look to continue to work closely with them in order to grow the brand and merchandise operation of the club which continues to be developed whilst only in our second season at New York Stadium."

Ruth How, marketing director of PUMA UKIB, added: "This is an exciting era for the Club, with the new stadium, followed by last season's promotion, and now a League One play-off spot for the 2013/2014 campaign confirmed, we're really looking forward to continuing to be part of the clubs' continued progression."

Rotherham-based Eric Twigg Foods has also signed a new deal to continue to sponsor the West Stand at the New York Stadium until at least 2018.

Rotherham were the first club to stock Pukka Pies, courtesy of Eric Twigg Foods of Parkgate, back in 1981. In the 30 years since, the company's relationship with the great British game has grown to the point where football supporters buy in excess of half a million Pukka Pies every season. Eric Twigg Foods and Pukka Pies was the first sponsorship deal announced for the new £20m as it was being constructed in 2011.

Coakley, said: "This is great deal for the club not only financially, which the new deal represents a value into six figures, but also demonstrates our philosophy of commitment to long term relationships.

"Eric Twigg Foods and Pukka Pies have become synonymous with Rotherham United over many years and have stood by the Club through thick and thin. We've enjoyed an excellent relationship with both of them for so long now it has developed into a true friendship. It's fantastic news that the Club is in such a good place that we're able to further extend commercial relationships for the foreseeable future."

Tim Storer, MD of Pukka Pies (pictured, right), who visited New York Stadium recently from their head office in Leicester in order to conclude the deal, said: "There is something really special about this relationship. Rotherham United were the first Club on Pukka Pies' ever expanding portfolio and that mean a lot to us. It is fabulous to be a part of a club that has truly transformed itself and I would think that many others look at what has happened here with envy."

Matt Twigg, MD of Eric Twigg Foods (pictured, left), added: "We are a family run business and Rotherham United Football Club means so much to us, and has done for years. We're immensely proud to be involved in the club. The Pukka Pies product continues to be a cultural part of our fan base which both Tim (Storer) and I often discuss how unique that tends to be nowadays.

"Both my father and I have been watching the club for decades and, as keen supporters ourselves, cannot remember a time watching the Millers that the club has been in such an exciting period and we're looking forward to continuing that journey."

Rotherham United website
Eric Twigg Foods wesbite

Images: RUFC

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