Friday, November 14, 2014

News: Bromley's career on ice

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Veteran slider Kristan Bromley may not make the early rounds of the Skeleton World Cup due to injury but his sleds, designed and built on the Advanced Manufacturing Park (AMP) in Rotherham, will be there.

Founded as an indirect spin out from a BAE Systems sports technology initiative, Bromley Sports specialises in athlete-focused engineering technology, with a state-of-the-art test facility that helps finesse sporting talent.

The business was co-founded with Kristan's brother Richard and athletes using Bromley sled and runner technology won over 35 medals on the international FIBT/IBSF race circuits during the 2013/2014 season. Medals range from World Cup to Americas Cup competitions.

Bromley, whose partner, and reigning World Champion, Shelley Rudman, will miss the 2014/15 season in order to have their second child, admitted that it was strange not being with the British team at the start of the season, the first time he's been absent in 20 years.

Last week Canada's Elisabeth Vathje secured her place on the World Cup circuit, which includes a season of races at venues such as St. Moritz in Switzerland, Königssee in Germany and Clagary, Canada.

Vathje rides the new Bromley X18 Skeleton race sled, developed by the company through the Sochi 2014 Olympic cycle and benefiting from the latest race technologies to be launched and offered by the company.

Sleds combine powder coated, super-tough, heat-treated steel frames with glass-reinforced plastic (GRP) belly pans and stainless steel bumpers. Runners, which are tailored to each track and ice conditions, are made from official FIBT/IBSF regulated steel shipped direct from the designated Swiss factory.

Also benefiting from the Bromley X18 sled is Dominic Parsons, GBR's current no. 1 male athlete and Sochi Olympian. Bromley Sports recently signed a deal, which runs until October 2018, to support the British athlete with sled, runner and track side technology innovations in support of his World Cup, World Championship and Olympic goals over the next Olympiad.

Dominic is currently studying for a PhD in Mechanical Engineering at the University of Bath and should work well with Kristan Bromley, himself a four time Olympian and winner of the "triple crown" in 2008, who has a PhD in Materials Engineering.

Parsons was officially selected for British Skeleton's World Cup team for this season, following his success at last week's selection races in Winterberg, Germany.

Dr Kristan Bromley, CEO of Bromley Sports (pictured, right), said: "The aim this season is to support Dom in making the transition from his previous equipment to the new Bromley sled. It can take the best part of a season for an athlete to adjust to racing a new sled. Dom has made an accelerated start to this process and is ahead of schedule. However our goals for this season still remain focussed on this transition process and help Dom to reach the level which we believe he is capable of achieving. We wish Dom the best of luck in the first World Cup races."

Dominic Parsons, GBR Skeleton athlete (pictured, left), added: "I'm very excited about the support programme with Bromley Sports over the next four years. My first experiences with the new equipment have been very positive. I still have a long way to go to fully master the new equipment and I can't wait to start competing on the World Cup with the new X18 sled and Bromley engineering support."

Bromley Sports website

Images: Bromley Sports

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