Tuesday, November 18, 2014

News: Macalloy strengthens plans to expand in the USA

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To maintain its place as an innovator and market leader in the construction sector, Rotherham-based Macalloy is taking advantage of local business support to help boost exports and grow and expand its operations in the USA.

Dinnington-based Macalloy are world leaders in design, manufacture and supply of threaded bar and cable systems to engineering and construction projects across the globe. Approximately 80% of the company's turnover is from export and Macalloy has been supplying the North American market for over 20 years. The Chicago Arts Institute Building uses Macalloy tension bars in the roof structure and the science teaching and student services building at The University of Minnesota utilises both Macalloy compression struts and tension bars (tie rods).

To identify future export opportunities, support from RiDO's Soft Landing Zone project saw business development co-ordinator Nathan Woodcock carry out an extensive research project into the top twenty live civil engineering projects covering stadiums, sports arenas, bridges and airports in the USA.

This in-depth market research included providing Macalloy with contact details of architects, structural engineers and clients for a number of live projects. The research also included a competitor analysis and relevant information on exhibitions and associations in the USA.

RiDO collaborated with Enterprise Europe Network and UKTI to help Macalloy identify and target new agents in key locations such as San Francisco, Los Angeles, Seattle, Las Vegas, Pittsburg, Washington DC and Philadelphia.
Martin Dootsan, product manager at Macalloy (pictured top, left), said: "We have found the research carried out by RiDO to be extremely useful and will be using the findings to implement our plan to further expand in the USA over the next two years. The research gives a clear indication what projects are being carried out, the location, the key stakeholders we need to communicate with and the value, which is all vital information for us.

"We are already planning to attend a number of the exhibitions that were revealed in the research and are joining the recommended trade partnerships. It has been great having the support of RiDO and the research project is something we would not have had the internal resource to do. It has springboarded our plans to expand further into the USA and should lead to major potential growth opportunities."

Nathan Woodcock, business development co-ordinator for RiDO's Soft Landing Zone (pictured top, right), added: "This has been a very thorough and in-depth research project that has identified many exciting new opportunities for Macalloy. We are looking forward to seeing the company grow and expand its operations in the USA."

One of Macalloy's recent projects involved supplying tension rods in M56 and M90 diameter to be used as bracing on the steel frame structure in the reconstruction of the iconic Citrus Bowl stadium in Orlando, Florida (pictured) which reopens this weekend.

Rotherham Investment & Development Office's (RiDO's) Soft Landing Zone project attracted £842k investment from the European Regional Development Fund and aims to assist Rotherham companies in accessing international markets.

Macalloy website
RiDO website

Images: RiDO / Florida Citrus Sports / Facebook

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