Friday, June 24, 2016

News: Hellaby Hall hopes for wedded bliss

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The new owners of the historic Hellaby Hall Hotel in Rotherham have identified the marquee to success and are planning to boost business by tripling the number of weddings that it can host.

The 4 star hotel at Bramley includes 89 rooms in the converted 17th century house of Ralph Fretwell and is a popular location for weddings, functions and business. It also includes conference facilities, a restaurant and health & leisure club with two gyms, a swimming pool and health spa.

The Grade II * listed building was put on the market after its operators entered administration last year. Keeping operations open, the administrators took on the management of the affairs, business and property of the companies and appointed Legacy Hotels & Resorts Ltd to manage the day to day affairs of the hotels as their disclosed agent.

At the start of 2016, it was announced that it had sold for around £5.6m to the owners of Aston Hall Hotel. The Lavin family acquired the historic Aston Hall Hotel in similar circumstances in 2012.

Now the owners have submitted a planning application that outlines the plans for investment in a bid to increase turnover.

Having already commenced a programme of upgrading and refurbishment, approval has also been obtained to bring the hotel into the Best Western group within the next few months, bringing it alongside Aston Hall.

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Also mirroring Aston Hall, the plans involve the siting of a marquee to the west of the site, on land owned by the hotel, to provide the ability to run two weddings on the same day. It is envisaged that a wedding party using this location and adjacent main building facilities could be kept completely separate from any event in the existing main ballroom. It would also allow a choice of a conventional function room or marquee wedding at the hotel.

Andrew Lavin, owner of the hotel, said in the plans: "This is a very substantial hotel with 89 bedrooms and extensive conference and banqueting facilities. However, there is only one large ballroom and therefore only one potential wedding resource on the site. The ability to run two weddings on the same day at this venue will be of very considerable benefit to the venue, allowing continued and increased investment in the property, and the resultant increased turnover will have a proportionate impact on the number of persons employed by the company.

"Hellaby Hall Hotel has enormous potential as wedding venue, but due to the lack of investment a relatively low number of weddings have taken place. The hotel's business plan envisages an increase from 30 to 50 weddings per year in the existing ballroom within three years but with a marquee added to the facility the long term potential is well over 100 weddings annually in total. This is in line with what is currently achieved at Aston Hall.

"As a result, a marquee would make a very significant contribution towards ensuring the long term stability and success of the hotel. 50 marquee weddings annually would contribute approximately £300,000 to the hotel's turnover, and it is anticipated that other marquee events would be likely to contribute a further £50,000. Once these levels of revenue were achieved the hotel payroll would increase by £120,000, including an increase in sales and support staff, creating valuable extra employment in the area."

Hellaby Hall Hotel website

Images: Hellaby Hall

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