News: Beatson Clark's future design innovations

Rotherham glass manufacturer, Beatson Clark is to showcase the future of glass packaging at the Easyfairs Packaging Innovations event next month.

The Greasborough Road firm will be taking part in the two day exhibition keen to demonstrate its innovative futuristic designs, which aim to push the boundaries of glass packaging containers.

Working alongside global brand agency Blue Marlin, new conceptual deigns have been created and were exhibited at the Food & Drink Expo earlier this year.

The two top designs chosen, Rubic and Flame, are now being developed into the first stage of their physical visualisation, and will be on show next month in London.

Charlotte Taylor, marketing manager at Beatson Clark said: "We decided to take an alternative approach to the industry's normal new product development process, which sees glass manufacturers either providing standard containers or designing bespoke glass containers with products already in mind.

"Commissioning Blue Marlin has given us the insight to anticipate and capitalise on future trends and ensures our customers are given the latest and most innovative solutions to their glass packaging.

"Using research, customer feedback and analysis, we are now in the process of developing two of the designs, Flame and Rubic, which can be utilised for a variety of products."

Beatson Clark website

Images: beatsonclark.co.uk