Tuesday, February 14, 2012

News: Beatson Clark to supply bespoke soft drink bottles


Rotherham glass manufacturer Beatson Clark has supplied a flexible and environmentally friendly solution for one of the country's oldest soft drinks makers.

Purity Soft Drinks was established in 1892 and its Mason's range of traditional carbonated drinks still comes in glass bottles delivered to the door.

Beatson Clark has produced a bespoke returnable bottle for the range, which includes lemonade, dandelion and burdock and cream soda, amongst other traditional flavours.

Purity turned to Beatson Clark for a new bottle when customer feedback showed a marked preference for traditional carbonates in glass bottles rather than the now more common plastic (PET).

Charlotte Taylor, marketing manager at Beatson Clark said: "We were pleased to work with Purity Soft Drinks on this new bottle for their popular Mason's range.

"The green credentials of glass as a packaging material are well known and Purity's customers say the drinks taste better when supplied in a glass bottle. Our production flexibility also proved to be a great fit with Purity Soft Drinks, so we were happy to help!"

Purity Soft Drinks is the now the largest independent UK drinks manufacturer continuing to supply soft drinks in glass for sale door to door – it mostly supplies to independent wholesalers who either distribute door to door or to small retail outlets and smaller breweries for the on-trade.

The refillable one-litre glass bottles have the Purity name embossed onto the standard bottle design through bespoke finish moulds, with "Please return this bottle" embossed under the logo.

Richard Perkins, sales director at Purity Soft Drinks, said: "Our returnable glass business has continued to grow despite the availability of inferior products in PET being promoted and heavily discounted by supermarkets. It is clear that consumers buy into the quality proposition that the Masons brand delivers.

"Masons carbonates represent the traditional taste of quality soft drinks, and the glass packaging keeps the fizz in the drinks for longer."

Beatson Clark website

Images: Beatson Clark


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