News: Beatson Clark supply Shepherd Neame for Generation Ale
Rotherham glass manufacturer Beatson Clark is supplying the bottles for a special celebration beer brewed by Britain's oldest brewery, Shepherd Neame.
Generation Ale is a premium beer created by the Kent brewery to celebrate the work of five generations of the Neame brewing family.
Sold hand-wrapped through selected outlets in a wooden presentation box, the beer comes in an elegant 750ml customised bottle with embossed finish moulds.
It will be brewed once a year and combines five types of roasted malt with five varieties of traditional Kentish hops.
Beatson Clark supplied the packaging solution by designing customised finish moulds for an existing amber glass bottle, thereby creating a unique container with half the lead time and cost of a full set of moulds.
The embossing, which reads "Shepherd Neame Faversham Brewery since 1698", takes pride of place on the side of the bottle as there is no label applied, enhancing the purity and quality of the glass.
Tom Falcon, production and distribution director at Shepherd Neame, said: "Beatson Cark have supplied us with many different bottles in the past and we were confident that they would do an excellent job providing a superb bottle for our Generation Ale."
"Other beers in our portfolio have highly recognisable brands, such as Spitfire and Bishops Finger, but with Generation Ale the brand is the brewery itself and it was very important that we got the presentation right.
"Beatson Clark were very helpful and receptive to our ideas, they worked in a very innovative way and their flexibility really made a difference."
Charlotte Taylor, marketing manager at Beatson Clark, added: "By customising existing designs and offering small productions runs we can keep costs down for our customers and supply bespoke products to smaller, niche brands."
Last month, the historic Rotherham company announced that it would invest £10m in furnace improvements and new high-tech equipment at its Greasborough Road plant.
Beatson Clark website
Images: Beatson Clark
Generation Ale is a premium beer created by the Kent brewery to celebrate the work of five generations of the Neame brewing family.
Sold hand-wrapped through selected outlets in a wooden presentation box, the beer comes in an elegant 750ml customised bottle with embossed finish moulds.
It will be brewed once a year and combines five types of roasted malt with five varieties of traditional Kentish hops.
Beatson Clark supplied the packaging solution by designing customised finish moulds for an existing amber glass bottle, thereby creating a unique container with half the lead time and cost of a full set of moulds.
The embossing, which reads "Shepherd Neame Faversham Brewery since 1698", takes pride of place on the side of the bottle as there is no label applied, enhancing the purity and quality of the glass.
Tom Falcon, production and distribution director at Shepherd Neame, said: "Beatson Cark have supplied us with many different bottles in the past and we were confident that they would do an excellent job providing a superb bottle for our Generation Ale."
"Other beers in our portfolio have highly recognisable brands, such as Spitfire and Bishops Finger, but with Generation Ale the brand is the brewery itself and it was very important that we got the presentation right.
"Beatson Clark were very helpful and receptive to our ideas, they worked in a very innovative way and their flexibility really made a difference."
Charlotte Taylor, marketing manager at Beatson Clark, added: "By customising existing designs and offering small productions runs we can keep costs down for our customers and supply bespoke products to smaller, niche brands."
Last month, the historic Rotherham company announced that it would invest £10m in furnace improvements and new high-tech equipment at its Greasborough Road plant.
Beatson Clark website
Images: Beatson Clark
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