Wednesday, April 24, 2013

News: Sweet source of support for Rotherham retailers

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The Source Skills Academy Rotherham continues to offer advice, guidance and training services to Rotherham businesses to increase skills levels, create apprenticeship opportunities and to support trade in the town centre.

Based at Meadowhall, The Source Skills Academy is a flagship centre providing state of the art training and development facilities with a focus on the retail and service sector.

A Rotherham base opened on the High Street in 2011 with support from Rotherham Council and the Skills Funding Agency.

As a new business, Whistle Stop Sweet Shop needed specialist support to point them in the right direction for training, recruitment and business development. Having previously worked for retailer Toys'R'Us, owners Kara and Tony Chapman were taking a leap into running their own business and called on The Source to offer the much needed guidance.

George Elliott, business account manager at The Source Skills Academy Rotherham, met Kara and Tony in 2011 and suggested a range of new ideas to help grow their business. From visual merchandising observations and recommendations, to marketing and promotional plans and training assessments, Kara and Tony have accessed a range of business development ideas.

One of Kara and Tony's main focuses was encouraging customers through the door of their Imperial Buildings shop, and after a professional visual merchandiser from The Source made a visit to the store to illustrate new store layouts and creative designs, Kara and Tony felt comfortable to use their creativity to develop exciting displays, witnessing an increase in sales and a brand new customer base.

Following an increase in sales, the retailers have recruited additional members of staff, including apprentices through The Source. Kara Chapman, owner of the Whistle Stop Sweet Shop, said: "I wasn't familiar with apprenticeships before, but after The Source explained the benefits of recruiting an apprentice, we realised that it wouldn't put a strain on our business and instead we would be developing our staff base whilst bringing fresh ideas to our store.

"The Source has encouraged us to evaluative our business progress and consider our store from a customer's perspective. The team have offered an honest approach which was refreshing - they actually listened to what we wanted and came up with solutions.

"The Source's support has taught us valuable businesses lessons which have opened up a wealth of opportunities for us, including moving into new premises and opening a temperance bar which will generate additional business for us in the future. The Source Skills Academy has made a huge impact on our business."

Whistle Stop Sweet Shop website
The Source website

Images: The Source

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