Wednesday, February 26, 2014

News: Beatson Clark showcase in the States


Rotherham glass manufacturer Beatson Clark is jetting off to America in April to showcase its bottle design expertise.

The company will be making its US debut at BrewExpo America, the largest brewing trade show in the United States, at the Colorado Convention Center in Denver in April.

Beatson Clark specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide and manufacture glass containers for a wide range of household brands, including Crabbie's, Bell's Buttercup, Lyle's Golden Syrup and Lemsip.

The Greasborough Road firm also produces high-quality bottles for a number of major UK breweries including Samuel Smiths, the Meantime Brewing Company and Thornbridge, and will be exhibiting its unique range of bespoke bottles in a bid to win more brewing clients in the United States.

Last year Beatson Clark teamed up with the award-winning Brooklyn Brewery in New York to produce premium bespoke bottles for its collection of beers.

Lynn Sidebottom, sales and marketing director at Beatson Clark, said: "The American craft beer sector is a very crowded marketplace and it's essential that brands have stand-out appeal on shelf.

"This will be our first time attending BrewExpo America and we're very enthusiastic about the opportunity to network with American breweries and showcase our design and production capabilities.

"If breweries don't want a completely new design we offer the option of customising our standard bottles by embossing brewery names or logos onto finish moulds. Embossing is a more cost-effective alternative and can be produced in smaller volumes."

Closer to home, Beatson Clark is offering free design consultations at the Food & Drink Expo at the Birmingham NEC in March. Even closer to home, the firm will be on show at BeerX, the annual conference of SIBA, the Society of Independent Brewers, which takes place in March at Ice Sheffield.

Beatson Clark website

Images: Beatson Clark


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