Tuesday, May 27, 2014

News: Enjoy Pastures Moo at Parkgate


Manvers ice cream business, Pastures Moo, has secured a sweet spot at Parkgate Shopping over the summer to supply its highly original flavours to Rotherham shoppers.

Owned by Hercules Unit Trust, which is advised by British Land and managed by Schroders, Parkgate Shopping is one of the largest retail parks in the UK, home to over 40 shops and attracting around seven million visitors a year.

Pastures Moo was established in 2013 by enterprising Dearne Valley brothers, Ali and Will English. It has already become established in the local community and has begun to attract local and national interest. They are already supplying local attractions and events as well as making home deliveries. Weddings and birthday parties are proving particularly popular.

Parkgate Shopping has given them a free pitch on the popular shopping park for the next six months as part of a link up with Rotherham Youth Enterprise, who have supported the fledgling company since its formation, providing them with premises, at Century Business Centre in Manvers, as well as business advice and encouragement.

Ali English, co-founder of Pastures Moo (pictured, front right), said: "The generous offer from Parkgate came at a very good time for us. Having established a good niche, we were looking for our next challenge, and serving the public through our first mobile on such a busy site certainly provides that."

Ali already has all the credentials, having served a successful apprenticeship in food production and hygiene. When he recognised that the task would be too daunting for him alone, who better to call on than his energetic brother, Will, who had just finished school and was looking for his own challenge. Behind this dynamic duo is the steady hand of financial adviser father, Simon.

Denis Copeland, manager of Parkgate (pictured serving, back left), said: "They tick so many boxes for us. The mobile is very attractive, the ice cream itself is heavenly, particularly "Messy Moo" which is becoming the flavour of choice (I can say that from personal tastings) and above all, our shoppers love it. The local connection though is the real clincher. Two enterprising lads working their socks off to create a viable business."

The family-owned business has over 20 flavours available ranging from more traditional Vanilla or Strawberry to their signature Messy Moo which combines dairy ice cream with a chocolate sauce, chocolate cookies pieces and mini mallows.

Pastures Moo website
Parkgate Shopping website

Images: Parkgate Shopping


Anonymous,  June 10, 2014 at 10:23 AM  

What a good idea this is.proper lovely ice cream.there,s nowhere in parkgate retail who sells this as far as I know.My grandson will love it and so will I.

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