Wednesday, July 2, 2014

News: JYSK to open new Rotherham store


Danish retail giant, JYSK, has confirmed that it is opening a new store in Rotherham, selling "everything for the home" and creating new jobs.

Already one of the world's largest retail furniture groups, with more than 2,100 stores in 36 countries, JYSK will open at The Foundry Retail Park in August, a year and a half before Sweden's proposed IKEA opens in Sheffield.

Taking a 5,840 sq ft unit, vacated when Dreams entered administration in 2013, the new store, the first in South Yorkshire, will sell a range of beds, mattresses, duvets, sofas, dining table sets, housewares, home textiles and garden furniture all at affordable prices, thanks to clever and ethical global purchasing power.

Each week a minimum of two new JYSK stores are opened around the world and the brand entered the UK in 2008. The group is growing in popularity here and the Rotherham store will be the eleventh UK outlet. A spokesperson said that Rotherham was identified as being of particular interest given the rate at which the local economy is growing and the retail park's ability to serve approximately 110,000 households.

Steve Stenhouse, country manager for JYSK, said: "Our stores have always had a following with great value for money shoppers, who are looking to add style to their home and enjoy a quality bargain – perfect for Rotherham."

Buying products in bulk and passing the savings on to customers, JYSK has seen rapid growth and now enjoys a turnover of 2.5 billion Euros. The first store was opened in 1979, in Denmark's second largest city of Aarhus by Lars Larsen, who still owns the company today. In 2011 Larsen was ranked as the 304th richest person in the world, in the American business magazine; Forbes, which calculated his assets to $ 3.6 billion.

When the Rotherham store opens, celebrations will include a free Danish breakfast at the store from 9am, alongside a host of opening weekend offers, with savings of up to 50% off.

The specialist joint venture partnership of Brockton Capital and Pradera bought The Foundry Retail Park for around £22.1m in 2012. Formerly known as the Great Eastern Retail Park at Parkgate, it is home to the likes of DFS, CSL and The Range.

JYSK website

Images: JYSK


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