Wednesday, September 24, 2014

News: Growth on the menu for Rotherham software enterprise


Innoemenu Ltd, a new software development business in Rotherham, is set to take the restaurant and takeaway market by storm with its revolutionary new technology designed to make the process of ordering and paying for food in restaurants and takeaways quicker and more efficient.

Established by Vijay Earamala, a former student and graduate entrepreneur from Sheffield Hallam University, the firm has secured a unit at RiDO's Moorgate Crofts Business Centre as part of the Soft Landing Zone project which has given him a professional base for his growing enterprise.

Managed by RiDO (Rotherham Investment Development Office), the project secured funding from Europe to assist Rotherham companies to explore potential international trade opportunities in addition to helping overseas companies establish a base here in the borough.

The company's e-menu solutions enables staff in restaurants, bars and cafes to take an order through a tablet, mobile phone or ipad, which is automatically transferred to the kitchen and cashier. The software can also be used on a tablet or touch screen devices by customers in a restaurant to select from a clearly detailed menu images, and to place their order themselves. Thirdly, the software can be used on mobile devices, enabling customers to pre-order before arriving or taking their table at the restaurant.

RiDO's business development co-ordinator Julia Millea has helped Vijay by carrying out research into the South Yorkshire market to identify opportunities with restaurant and takeaway businesses within Sheffield, Barnsley, Rotherham and Doncaster. Innoemenu has also benefited from start-up advice on the incorporation of the business from RiDO and with links to local business networks and suppliers that the company could potentially work with.

Vijay Earamal, owner of Innoemenu Ltd (pictured, left), said: "This is an exciting time for my business as I am about to launch my new software programme both in the South Yorkshire area and nationally. The support I've had from RiDO has been fantastic and has really set me off on the right track. As a result of the research, I will be able to directly target food outlets in the South Yorkshire area, which gives me a great start to growing my customer base and creating new employment opportunities."

Nathan Woodcock, business co-ordinator for RiDO's Soft Landing Zone (pictured, right), added: "Vijay was a perfect candidate for support through our Soft Landing Zone. He has been working on developing the software for several months and it is exciting now he is at a stage to go live with his innovative products."

Innoemenu website
RiDO website

Images: RiDO


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