Monday, April 13, 2015

News: Mears Group extend stadium sponsorship


Mears Group has extended the deal with Rotherham United to sponsor the South Stand at AESSEAL New York Stadium for another three years.

Morrison Facilities Services, the company that maintains council properties in Rotherham, was acquired in 2012 by Mears, the UK's leading provider of social housing repairs and maintenance services. The company began a £60.5m contract to maintain council properties in Rotherham in 2010. The five and a half year deal, with four possible one-year extensions, is to repair and maintain 13,000 properties in Rotherham North, Rotherham South and Wentworth North.

The stand, previously known as the Morrison Stand since the £20m stadium opened in 2012, will undergo a name change, taking on the title of the parent company Mears.

Alan Long, executive director of Mears Group (pictured, right), said: "Rotherham United Football Club share our values in working closely with local people and local communities. That's why we are proud to extend our partnership for another three years."

Steve Coakley, commercial director at Rotherham United (pictured, left), added: "I am very excited to have extended our contract with a brand as well respected as Mears Group and am very proud that our South Stand will once again carry their name.

"This announcement once again demonstrates how far we have come commercially as a football club and the involvement of nationally recognised businesses like Mears reiterates the growth of Rotherham United Football Club's reputation. 

"The deal completes the extension on sponsorship agreements on all four stands at AESSEAL New York Stadium, and with the same companies committing long-term it shows that we have a fantastic working relationship with our commercial partners and long may that continue."

Also at the Championship club, e-commerce website developer and on-line marketing specialists, Purpose Media, has signed a community partnership deal with Rotherham United's Community Sports Trust that will benefit young people and enable them to gain valuable skills that will help them secure a future career.

The Trust is a community development programme that works across the borough of Rotherham in deprived areas with different communities and age groups. Through the power of football it promotes physical and emotional health, healthy eating, healthy lifestyle, learning, conīŦdence building, social integration and community cohesion. In 2012, Rotherham United was named the Coca-Cola Community Club of the Year at the Football League Awards.

Matt Wheatcroft, managing director at Purpose Media, said: "I played a lot of sport when I was young, so I know from my own experience that when faced with to much spare time on my hands it would have been easy to follow a wrong path. Community programmes help to fill that time with learning experiences that provide skills that will be of more value to a future employer."

Jamie Noble, head of community at Rotherham United, added: "Local businesses play a vital role in supporting our work in the voluntary sector so I am really pleased that Purpose Media have become a community partner. By engaging with them we also benefit from their knowledge and expertise which helps us deliver community initiatives that really do work and change lives."

Rotherham United website
Mears Group website
Purpose Media website

Images: RUFC


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