Wednesday, May 27, 2015

News: Custom Metal Products looking to boost exports


Custom Metal Products, a specialist manufacturing firm based in Rotherham, is looking to take its expertise into new overseas markets.

With a 10,000 sq ft facility in Masborough, the family-owned business offers bespoke general fabrications, sheet metal work, high definition plasma profiling and general engineering services.

Celebrating its fifth year in business, Custom Metal Products wanted a more targeted approach to its marketing and approached Rotherham Council's investment and development office (RiDO) to assist with a market research project and a review of their export communications.

The market research identified new sectors for the company's metal fabrication services in the oil and gas and energy sectors, with opportunities in Norway, Poland and across the UK.

The Export Communication Review included a number of recommendations for the company to develop a website that would target customers both in the UK and overseas.

Howard Hughes, managing director at Custom Metal Products, said: "It has been fantastic to have RiDO's help in researching new market sectors for our services. As a relatively small business, we would not have had the resources in-house to dedicate to this and we see many opportunities for growth in these markets. The Export Communication Review has also proved invaluable for us to develop our website and we now feel we are on the right track to be able to do this."

Julia Millea, business development co-ordinator for RiDO, added: "The market research project has identified new markets that Custom Metal Products had not considered before. They are in a great position to take advantage of the international opportunities that we have identified and have an exciting future ahead of them."

As a Rotherham business, Custom Metal Products Ltd was able to secure support through RiDO's Growth and Prosperity in Rotherham (Soft Landing Zone) project, which secured funding from the European Regional Development Fund and aims to assist Rotherham companies in accessing international markets and also helps foreign inward investors who choose to locate to RiDO's business centres.

Custom Metal Products website
RiDO website

Images: RiDO


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