Friday, June 19, 2015

News: Parseq rebrands as part of growth strategy


Rotherham-headquartered business process and technology specialist, Parseq is simplifying the way outsourced services are bought and managed.

Based at Hellaby, Parseq specialises in mobile and online banking software and technology-led outsourcing services. It processes 25 million documents a year and the Hellaby facility provides BACS electronic fund transfers, remittance processing and voucher processing services.

Following a number of acquisitions, the combined turnover of the group now exceeds £65m and its client footprint covers the top ten international banks, a third of the UK's utility sector, the charity sector and a significant presence in the UK insurance sector.

Parseq has over 2,500 employees working across seven UK sites and has now rebranded, placing staff from across the enlarged group into three distinct activities - acquire, retain and improve.

Acquire covers services designed to increase the market share and sales for clients and includes outbound sales, mail processing and e-enquiry handling. Retain focuses on customer loyalty and increasing satisfaction and includes services such as inbound customer service, mail management and online mobile payments. Improve services are designed to reduce costs and improve focus such as document management, payment processing and data hosting.

Lian Chambers, marketing director at Parseq, said: "It's an incredibly exciting time for Parseq. We have ambitious plans for market growth and a new direction that challenges the outsourcing sector.

"The new brand identity runs much deeper than just how we look. Our new marketing proposition reflects every aspect of how we do business and our strategy for growth.

"We acquire new customers for our clients, we retain their market share and we improve their operation to make them more efficient and profitable. It's a simple proposition and one which will really shake up the business process outsourcing sector.

"We're all aware that outsourcing can be perceived in a negative way, when in fact it achieves great things for many companies. Our brand celebrates this."

Parseq website

Images: Parseq


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