Wednesday, July 29, 2015

News: Mitsubishi on top at Mushroom Garage


A famous Rotherham landmark has got a new car - a Mitsubishi Lancer Evolution X.

The rally car has been chosen to continue a long-running tradition at Mushroom Garage where a vehicle sits proudly on the roof of the showroom.

The car, minus its two-litre turbocharged engine, was lifted into place by a crane in a delicate operation, and the vehicle – resplendent in rally colours – will remain in situ for the foreseeable future, having replaced a Honda that had been there since 2006.

At the start of the year, operators, Gilder Group, expanded the garage by adding a Mitsubishi dealership. The family-run group was first formed in Sheffield by William Gilder in 1938.

Employing more than 70 people across the company, there are two other dealerships in Chesterfield and Sheffield and 18 people employed at the site in Rotherham.

Bradford-based JCT600 acquired Gilder Group, including its Volkswagen dealership in Wickersley, Rotherham, in 2013, but outgoing CEO Garry Scotting retained the Gilder Honda sites, including the dealership at Mushroom Garage in Rotherham.

Peter Williams, director of the Gilder Group, said: "The Mushroom Garage is a landmark building in the area and it's always been synonymous with having a car on the roof. We are exceptionally enthusiastic about bringing Mitsubishi back to the Mushroom Garage. The Evo is a striking car and having it on our roof will help raise awareness of Mitsubishi's return to Rotherham."

John Mason, dealer development manager for Mitsubishi Motors UK, added: "We are delighted to be coming back to the Mushroom Garage with the Gilder Group after a few years away, and we are looking forward to a long and mutually successful partnership. The Mushroom Garage is an iconic building and the Lancer Evo has been an iconic vehicle for Mitsubishi, so the two together really are the perfect match.

"This is a truly exciting time for the Mitsubishi brand, with latest figures showing passenger car sales for the calendar year to June 2015 up by 117% compared with the same period last year, against an overall market increase of seven per cent."

Gilder Group website

Images: Mistubishi Motors


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