News: Xeros Technology in European breakthrough
British technology company Xeros has achieved a major milestone in revolutionising laundry, powering a KOENIC consumer product with its patented filtration technology.
Based at the Advanced Manufacturing Park (AMP) in Rotherham, Xeros has created a number of technologies that reduce the impact of clothing on the planet. The AIM-listed group has secured a deal that has made its tech available in Europe's largest electronics retail chain.
Now available through MediaMarktSaturn retail channels in Germany, KOENIC has integrated Xeros technology into the KMPF-1000, an external washing-machine filter designed to capture fibres released from clothing before they enter household wastewater.
The product can be connected to commonly used domestic washing machines, allowing consumers to add filtration without replacing an existing appliance or changing their preferred washing programme or detergent. The launch provides commercial validation of Xeros’ licensing model, through which international appliance and consumer-technology partners incorporate its patented technology into products sold under their own brands.
Synthetic fabrics containing materials such as polyester, acrylic, polyamide, polyethylene and elastane can release microscopic plastic fibres during washing. Without filtration at the appliance, these fibres can pass into wastewater and potentially reach rivers, waterways and oceans.
The KMPF-1000 features a reusable 50-micron filter with Xeros technology that captures up to 98% of microplastics and over 80% of natural fibers released during washing. Its built-in spinning function removes water from the collected fibers, drying them out and making the filter easier to empty. This design also helps prevent blockages and allows for repeated use.
Unlike systems that depend on disposable cartridges, the KMPF-1000 does not require consumers to purchase replacement filter components. This reduces ongoing costs and avoids creating an additional stream of disposable filter waste.
Xeros’ filtration technology is easy to add to existing machines, so you don’t have to wait for a new appliance. Retailers can offer it as a standalone product alongside their current washing machines and laundry care options, making it a straightforward choice for consumers.
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The European retail launch follows recent Xeros research highlighting consumer demand for laundry technology that better addresses clothing care and environmental impact. A nationally representative survey of 2,000 UK adults found that almost three-quarters (72%) did not know whether washing machines had kept pace with developments in other household technologies.
Six in ten believed there would always be some risk of clothing being damaged in the wash, suggesting many consumers have come to accept shrinking, fading and fabric damage as unavoidable parts of doing laundry. Even so, nearly two-thirds (65%) would be interested in a washing appliance or solution that made delicate clothing safer and easier to clean at home while reducing the risk of damage. Interest rose to 74% among those aged 25 to 34.
The research also revealed the financial consequences of conventional washing and drying. Nearly two-thirds of consumers (63%) had thrown away, donated or stopped wearing at least one garment during the previous year because it had been damaged in the wash or dryer.
Among those affected who could remember the value, the clothing had originally cost an average of £105, the equivalent of a weekly food shop. A quarter of consumers had also seen a brand-new garment shrink after its first wash.
Neil Austin, CEO of Xeros, said: “This launch is a big step forward in bringing our filtration technology straight into people's homes through a major European retail chain. Microplastic pollution from washing mostly happens out of sight.
“People rarely see the fibres coming from their clothes or know where they end up in the wastewater system. That makes it easy to overlook the problem, even though each wash is an opportunity to capture those fibres at the source.
"Partnering with KOENIC and MediaMarktSaturn shows how licensing can speed up the adoption of filtration tech. Working with trusted brands, manufacturers, and retailers allows us to combine our ideas with their production and distribution powers to reach households on a large scale. For Xeros, this proves how British technology can be turned into a practical product with global commercial potential."
Xeros website
Images: Xeros / KOENIC
Based at the Advanced Manufacturing Park (AMP) in Rotherham, Xeros has created a number of technologies that reduce the impact of clothing on the planet. The AIM-listed group has secured a deal that has made its tech available in Europe's largest electronics retail chain.
Now available through MediaMarktSaturn retail channels in Germany, KOENIC has integrated Xeros technology into the KMPF-1000, an external washing-machine filter designed to capture fibres released from clothing before they enter household wastewater.
The product can be connected to commonly used domestic washing machines, allowing consumers to add filtration without replacing an existing appliance or changing their preferred washing programme or detergent. The launch provides commercial validation of Xeros’ licensing model, through which international appliance and consumer-technology partners incorporate its patented technology into products sold under their own brands.
Synthetic fabrics containing materials such as polyester, acrylic, polyamide, polyethylene and elastane can release microscopic plastic fibres during washing. Without filtration at the appliance, these fibres can pass into wastewater and potentially reach rivers, waterways and oceans.
The KMPF-1000 features a reusable 50-micron filter with Xeros technology that captures up to 98% of microplastics and over 80% of natural fibers released during washing. Its built-in spinning function removes water from the collected fibers, drying them out and making the filter easier to empty. This design also helps prevent blockages and allows for repeated use.
Unlike systems that depend on disposable cartridges, the KMPF-1000 does not require consumers to purchase replacement filter components. This reduces ongoing costs and avoids creating an additional stream of disposable filter waste.
Xeros’ filtration technology is easy to add to existing machines, so you don’t have to wait for a new appliance. Retailers can offer it as a standalone product alongside their current washing machines and laundry care options, making it a straightforward choice for consumers.
Advertisement
The European retail launch follows recent Xeros research highlighting consumer demand for laundry technology that better addresses clothing care and environmental impact. A nationally representative survey of 2,000 UK adults found that almost three-quarters (72%) did not know whether washing machines had kept pace with developments in other household technologies.
Six in ten believed there would always be some risk of clothing being damaged in the wash, suggesting many consumers have come to accept shrinking, fading and fabric damage as unavoidable parts of doing laundry. Even so, nearly two-thirds (65%) would be interested in a washing appliance or solution that made delicate clothing safer and easier to clean at home while reducing the risk of damage. Interest rose to 74% among those aged 25 to 34.
The research also revealed the financial consequences of conventional washing and drying. Nearly two-thirds of consumers (63%) had thrown away, donated or stopped wearing at least one garment during the previous year because it had been damaged in the wash or dryer.
Among those affected who could remember the value, the clothing had originally cost an average of £105, the equivalent of a weekly food shop. A quarter of consumers had also seen a brand-new garment shrink after its first wash.
Neil Austin, CEO of Xeros, said: “This launch is a big step forward in bringing our filtration technology straight into people's homes through a major European retail chain. Microplastic pollution from washing mostly happens out of sight.
“People rarely see the fibres coming from their clothes or know where they end up in the wastewater system. That makes it easy to overlook the problem, even though each wash is an opportunity to capture those fibres at the source.
"Partnering with KOENIC and MediaMarktSaturn shows how licensing can speed up the adoption of filtration tech. Working with trusted brands, manufacturers, and retailers allows us to combine our ideas with their production and distribution powers to reach households on a large scale. For Xeros, this proves how British technology can be turned into a practical product with global commercial potential."
Xeros website
Images: Xeros / KOENIC
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