Tuesday, January 7, 2014

News: Xeros secures capital deal

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Rotherham cleantech company, Xeros, has secured a deal to supply two of its innovative machines to White Rose Laundries, one of London's premier cleaning establishments.

The Leeds University spin-out, based on the Advanced Manufacturing Park (AMP), has developed a patented system using a unique method of special polymer beads rather than the usual large amounts of fresh water to clean clothes. Instead a small amount of water is added to loosen clothing stains and activate the beads.

They are now in use at the company's headquarters in Acton, and White Rose says they are already reducing its operating costs, delivering superior cleaning and enhancing the organisation's "green" credentials.

The Xeros cleaning system comprises a special washing machine designed to release the beads into the drum for cleaning, and which then removes the beads from the clothes once the cleaning is complete. With at least 70% less water, up to 50% less energy and approximately 50% less detergent, the Xeros system delivers superior cleaning results compared to conventional washing. The beads have a lifespan of hundreds of washes before being collected and recycled.

Ejaz Osmani, managing director at White Rose Laundries (pictured, left), said: "We're delighted to be at the forefront of innovation and the Xeros machines are already proving highly beneficial to us.

"On top of their other benefits, they mean we don't have to separate most colours, as the beads absorb stray dyes, and the gentler cleaning action and lower temperatures mean our customers' clothes stay new for longer.

"We have already noticed the clothes smell fresher and shirts are easier to finish, with less touching up required."

White Rose customers include many of London's top hotels, clinics, law firms and financial institutions.

Andy Hewitt, commercial director at Xeros (pictured, right), said: "We're delighted White Rose Laundries are now using our machines and not surprised their early impressions of them are so positive. We have no doubt washing clothes the Xeros way will become the norm in their industry in the future, as conserving water is something we should all be looking to do, as well as using our energy resources efficiently. Our systems also deliver great clothing and fabric care, with better cost control, plus less waste."

Xeros is currently focusing on the UK and North America with deals previously secured for hotels, laundering providers and linen processors. £10m of funding was secured last year that is being used to accelerate the roll-out of the Xeros commercial laundry cleaning system and finalise the development of a household system to replace conventional washing machines.

Xeros website

Images: Xeros

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