Monday, October 6, 2014

News: Direct Hoses keen to make connections overseas

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Direct Hoses Ltd, a Rotherham company that sells spare parts to the power washing industry, is going digital in its quest to develop and maintain international relationships thanks to the support of RiDO's ERDF-funded Soft Landing Zone.

Based at RiDO's Century Business Centre in Manvers, the company worked closely with RiDO's business development co-ordinator Julia Millea who spotted that although Direct Hoses had a website and good working relations with a number of overseas companies, they weren't fully geared up for international growth.

RiDO was able to offer the company an Export Communication Review of its communications with export markets. This included a review of the company's website and literature to ensure that it was relevant to their target international market.

RiDO also signposted Direct Hoses' directors, Bill Shepherd and Marcus Nicholls to the UKTI, where they are being supported by a language specialist who will help them internationalise their website and make it accessible for other markets. RiDO also advised the directors to attend a workshop about SEO to enable them to further target the overseas markets.

Marcus Nicholls, director of Direct Hoses (pictured, centre), said: "We've learnt so much and we've got lots of ideas for the website now. We're keen to work with distributors overseas and, thanks to RiDO and the UKTI, we now know that having a presence on the internet is about more than just having a website – that website has to work for the international market and there's SEO and social media to consider too."

Bill Shepherd, director of Direct Hoses (pictured, right), added: "We're looking into having the website translated to give us the best chance of finding businesses to work with. With that and plans for a specialist to look at the Direct Hose branding, we're really excited about what we can achieve.

"I can't recommend RiDO enough. They've helped us so much in over the last six months and I know that the things we're putting into place now will make a huge difference to our business and our international growth within the next twelve months."

The company supplies hoses, connectors and custom made accessories for all the major branded pressure washers and is currently targeting Germany and Finland.

Nathan Woodcock, business development co-ordinator for RiDO (pictured, left), said: "We're pleased to see that Direct Hoses have embraced the concept of digital marketing and we look forward to working with them as they develop their online presence. It plays such an important part in any efforts to develop business overseas."

Direct Hoses website
RiDO website

Images: RiDO

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