News: Council confirms support for Rotherham's high street businesses
A new team of advisers will be deployed on Rotherham’s high streets in a bid to give local businesses more hands on support and help town centres thrive.
Rotherham Council’s Cabinet is set to approve the recruitment of three new High Street Business Advisers, who will work directly with traders in Rotherham town centre and the borough’s principal town centres – Wath, Swinton, Dinnington and Maltby.
As reported by Rothbiz, the investment was agreed as part of the council budget in March and forms part of a wider push to strengthen Rotherham’s high streets. A £304,000 figure was included in the council's budget for Supporting the High Street.
Each of the five locations will also benefit from a £25,000 activity fund, designed to back local promotions, events and campaigns to bring more people through the doors of independent shops and services.
Under the plans, the advisers will act as a familiar face for traders, working with them on a range of issues from street safety and cleanliness to promotion, footfall and access to grants.
Rather than focusing on a single issue, the advisers will have oversight of what is happening in each area, coordinating activity around events, crime prevention and wider business support.
The advisers will also play a key role in delivering the popular Shopfront Grants scheme, which has secured a further year of funding for 2026/27 through the Local Growth Fund, worth around £600,000. The oversubscribed scheme has already helped businesses improve the appearance of their premises.
In addition, the team will work with ward councillors, residents and traders to decide how the £25,000 activity budgets in each area are spent, ensuring local priorities shape the projects on the ground. This could include marketing campaigns, seasonal events or joint promotions aimed at increasing footfall.
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A council paper explains that various indicators will be used to measure the impact and success of the activities, and will include the number of businesses supported, the amount of vacant building floorspace brought back into use, and the take up of business support and grants by Rotherham businesses.
Recruitment to the new adviser posts is expected to begin shortly, with the team due to be in place to start work with traders later this year.
Cllr John Williams, Cabinet Member for Transport, Jobs and the Local Economy, said: “Our high streets are the heart of our communities, and this new team of High Street Business Advisers is about giving traders the direct, practical support they’ve told us they need.
“The advisers will be a visible, familiar presence, helping businesses tackle everyday issues, make the most of funding opportunities and work together to attract more people into our town and township centres. Alongside the £25,000 activity fund in each location, this investment will help strengthen Rotherham’s high streets, part of our wider commitment to ensuring our places are thriving, safe and clean.”
RiDO website
Images: Savills
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Rotherham Council’s Cabinet is set to approve the recruitment of three new High Street Business Advisers, who will work directly with traders in Rotherham town centre and the borough’s principal town centres – Wath, Swinton, Dinnington and Maltby.
As reported by Rothbiz, the investment was agreed as part of the council budget in March and forms part of a wider push to strengthen Rotherham’s high streets. A £304,000 figure was included in the council's budget for Supporting the High Street.
Each of the five locations will also benefit from a £25,000 activity fund, designed to back local promotions, events and campaigns to bring more people through the doors of independent shops and services.
Under the plans, the advisers will act as a familiar face for traders, working with them on a range of issues from street safety and cleanliness to promotion, footfall and access to grants.
Rather than focusing on a single issue, the advisers will have oversight of what is happening in each area, coordinating activity around events, crime prevention and wider business support.
The advisers will also play a key role in delivering the popular Shopfront Grants scheme, which has secured a further year of funding for 2026/27 through the Local Growth Fund, worth around £600,000. The oversubscribed scheme has already helped businesses improve the appearance of their premises.
In addition, the team will work with ward councillors, residents and traders to decide how the £25,000 activity budgets in each area are spent, ensuring local priorities shape the projects on the ground. This could include marketing campaigns, seasonal events or joint promotions aimed at increasing footfall.
Advertisement
A council paper explains that various indicators will be used to measure the impact and success of the activities, and will include the number of businesses supported, the amount of vacant building floorspace brought back into use, and the take up of business support and grants by Rotherham businesses.
Recruitment to the new adviser posts is expected to begin shortly, with the team due to be in place to start work with traders later this year.
Cllr John Williams, Cabinet Member for Transport, Jobs and the Local Economy, said: “Our high streets are the heart of our communities, and this new team of High Street Business Advisers is about giving traders the direct, practical support they’ve told us they need.
“The advisers will be a visible, familiar presence, helping businesses tackle everyday issues, make the most of funding opportunities and work together to attract more people into our town and township centres. Alongside the £25,000 activity fund in each location, this investment will help strengthen Rotherham’s high streets, part of our wider commitment to ensuring our places are thriving, safe and clean.”
RiDO website
Images: Savills





































