Wednesday, January 21, 2015

News: Xeros works worldwide

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As Rotherham-based Xeros doubles up on its success in the American commercial laundry market, it also aims to boost sales here in the UK and has set its sights on the UK spa sector.

Based on the Advanced Manufacturing Park (AMP), Xeros is a Leeds University spin-out that has developed a patented system using a unique method of special polymer beads rather than the usual large amounts of fresh water to clean clothes.

Compared to conventional laundering machines, Xeros systems - the first genuine innovation in laundering for 60 years - typically require 70 per cent less water and only half as much energy and detergent. That means up to a 70 per cent reduction in effluent, and potentially reduced charges for its production, too.

In commercialising the polymer technology, Xeros has also proved its systems deliver superior cleaning, thanks to the polymer beads' ability to gently agitate stain and soil away from textile surfaces easily. For spas, this means that washing can be done at a lower temperature and the gentle cleaning action means towels and robes stay feeling soft and looking new for longer, postponing the need to buy new ones.

Tony Kerr, European sales and marketing director at Xeros, said: "Our system, offers spas a dramatic increase in the standard of items laundered and the opportunity to provide good-as-new robes, towels and other essentials to clients. In addition to enhancing the client experience significantly in this way, and therefore encouraging repeat visits, the Xeros service delivers buyers benefits such as cost reductions of typically 30 to 40%, is fast and efficient, and contributes to saving the planet.

"We have total confidence that once spas have experienced the Xeros difference, they won't even think about going back to using conventional laundering systems."

Xeros' current British-based partners include London dry cleaning specialist, White Rose Laundries and textile services group, Johnsons.

It is the billion dollar US laundry market that is the major target for Xeros, who launched on the AIM stock exchange last year. "Flagship" installations in hotels, commercial laundries and health clubs, especially in states where water is scarce, are expected to act as a foundation for a wider rollout in the commercial industry.

Bill Westwater, CEO at Xeros said at a recent Investor's Day: "Our current highest priority is to double up on the success we've had in the US and take advantage of things like water scarcity and water cost issues, and the financial incentives. Our first 25kg machine is a workhorse machine for our customers in the US but it isn't necessarily a workhorse machine for some of the customers that we are concentrating on in the UK. We're quickly developing a smaller machine that will be more of a fit and we're hoping that will come online in 2015.

"As far as the rest of the world, well, we're sort of like kids in a candy store a little bit. What we really want to do is master the US, create an unequivocal success model, and then we can move on. You name it - China, the Middle East, we are getting enquiries all over the shop. We just want to get the US right, do a bit more in our backyard and then we'll push on."

Xeros website

Images: Xeros

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