Friday, August 28, 2015

News: Beatson Clark creates embossed BBQ bottles

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The creative designers at Rotherham glass packaging manufacturer Beatson Clark have reacted to the growing barbecue trend and produced a new 250ml sauce bottle which comes with four unique embossed designs, for its sister company Pont Europe.

The Greasborough Road firm, which has been making glass bottles and jars in Rotherham since 1751, specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide.

Using a multiple embossing idea first pioneered by Beatson Clark, Pont has added the white flint 250ml BBQ sauce bottle with standard 43mm twist-off neck finish to its general sale range.

Four distinct versions of one bottle, each with its own embossed flame and BBQ logo, have been manufactured on the same production run. This means that there will be multiple designs on the shelf so the consumer gets a surprise each time they buy their favourite sauce.

Jan-Willem Ridt from Pont Europe, said: "I like the new concept of multiple embossing and this bottle is unique: four different bottles for the same purpose but with a slightly different character.

"When both a Swedish and a Dutch customer asked for something special for barbecue sauces we took the multiple embossing idea and developed it further with the help of Beatson Clark's in-house design team.

"The bottle is new and unique and it will appeal to the high-end, premium sauce filler market."

The multiple embossed bottle has already been chosen by Dutch food company Wijndragers, which makes mustards, sauces and dressings, for its Big Sam's BBQ Sauce.

Lynn Sidebottom, Sales and Marketing Director at Beatson Clark, said: "Creative use of embossing like this can really give a product the edge. And as the product is based on one of Beatson Clark's standard bottles, the mould costs and minimum volumes have been also reduced, resulting in truly unique glass packaging that is accessible by even the smaller brands.

"We were pleased to be able to work closely with Pont to create this bottle and we're looking forward to more innovative collaborations in the future."

The historic company has recently put in place a long term, £12m investment programme which included building a new amber furnace, a new six-section bottle forming machine and a new capping machine. A £5.4m white flint furnace became fully operational in 2012. As well as improving the production process, Beatson Clark also invested in new design technology. The company updated its CAD (Computer-Aided Design) system to the latest 3D visualisation software.

Beatson Clark website

Images: Beatson Clark

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