Friday, April 15, 2016

News: Printer is coming

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Rotherham-based online printing company, instantprint.co.uk, has shown off its capabilities alongside its love for hit TV show, Game of Thrones.

The fast-growing firm moved into bigger Rotherham premises at Manvers last year and have a history of innovative and large scale ways to show off their capabilities. For example, they recently smashed the world record for the biggest business card, printing a card measuring 2.3 meters by 1.5 meters - 728 times the area of a normal business card - at their premises at Brookfields Park.

To celebrate the launch of Game of Thrones, Series Six, the firm has brought one key character back to life just using business cards.

Staff designed and printed out nearly 4,000 business cards depicting all of the different characters from the fantasy drama television series - from Daenerys Targaryen, Mother of Dragons to Arya Stark, Assassin. Colours were matched to create an image when the cards where assembled together in a mosaic.

It took 19 instantprint employees, 9.5 hours to create the final piece. The mosaic measures a whopping 5.35m wide by 3.41m high.

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Mark Young, studio manager at instantprint, said: "It was something the creative team and the marketing team thought up to create a big promotional piece to coincide with the new Game of Thrones series.

"The creative team came up with idea to give the characters their own business cards so we came up with about 14 or 15 different cards for Jon Snow and Ned Stark and all the other characters. We've put that together with an image of Jon Snow and created a mosaic pattern.

"All of the cards were assigned a code, printed on the back of each card using software. Then we've printed a big grid on our large format printers and cut the cards down before our guys spent all day putting them out - there's 3,906 cards."

With sales of £3.4m in 2012, and reaching £14.4m in 2015, annual sales growth over three years is 62%, ranking Instantprint at 50th in the 19th annual Sunday Times Virgin Fast Track 100 league table.

In 2012 the company merged with Templeborough-based point-of-sale printing specialist Bluetree, and it now offers a range of online print products through the Instantprint, Bluetree and Route One Print brands. Based at Manvers, customers range from sole traders to multinationals and the company claims it prints 450,000 business cards a day.

instantprint website

Images: instantprint

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