Friday, June 17, 2016

News: SVM bags 500 brands worldwide

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The latest clients to work with Rotherham-based SVM Global takes the portfolio of brands offered by the leader in the gift card industry to over 500 worldwide.

SVM is the largest reseller and distributor of corporate gift cards, E-vouchers and gift vouchers in the B2B and the corporate gifting market with products used as incentives for sales staff and as part of cementing relationships with clients. The group, which has a turnover of £60m, dispatches over 15 million gift cards every year.

Founded in the US in 1997, the European operations launched in 2008 and has offices in London and at Parkgate, Rotherham, where it employs over 60 staff.

SVM Global are seeing further global success with new partnerships with two based in Ireland and two based in the Netherlands. SVM Global have been focused on growing the global partnerships team, travelling to Saudi in June and also visiting The Netherlands to build relationships with the best known retailers.

The latest signings include Waterstones, Superdry and Mango.

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One of the biggest deals is the exclusive partnership with Tesco, with SVM recognising Tesco's B2B Gifting programme as one of the top sellers of the year to date.

Sales of Tesco Gift Cards and Codes have increased month on month since the start of the year, and there was a significant uptake when HRH The Queen was seen being gifted a £50 Tesco Gift Card in the National press.

Tesco is at present the only supermarket to offer digital gift cards in the B2B sector but SVM has set it sights on the others.

SVM said that it has been undertaking "significant work" to ensure that orders of Tesco Gift Cards are received quicker, fulfilled efficiently and that the website is incredibly easy to monitor and report from.

Karl Vogeler, head of Tesco for Business, said: "SVM Global have been incredibly supportive of our ambition to become a true leader in the B2B Gifting Sector, especially with our move towards digital redemption. At Tesco we're very focused on the customer, moving away from looking at digital gift card purchases as simply B2C or B2B, but instead providing a really simple way to access digital gift cards, whatever they will be used for."

Joanne Peake, partnership director at SVM Global, added: "It is a continuous pleasure for us to support Tesco in becoming strong leaders within the digital gift card market, helping to provide an exceptional customer experience whilst delivering an effective innovative solution.

"There is a highly focused team behind this ongoing project to ensure, as a successful key partner, Tesco for Business sees the growth we envisage and are continually working towards."

SVM Global website

Images: SVM Global

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