Thursday, November 22, 2018

News: Rotherham students team up with Wentworth Woodhouse

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Foundation degree graphic design students at the University Centre Rotherham (UCR) have created a variety of marketing materials for a number of events at Wentworth Woodhouse, including Christmas markets, tours of the house and a lecture series.

The new £10.5m university campus opened its doors to students and adult learners in Rotherham town centre in September.

A re-brand project of the Wentworth Woodhouse café is also one of the projects the students had the chance to take on with a real-life client.

Mark Williamson, commercial manager at Wentworth Woodhouse, said: "This is a fantastic opportunity for us as a team to work with students from UCR that may have a completely different outlook to what our materials need to look like.

"We don't want Wentworth Woodhouse as an estate to have a feel of old, dusty and serious, so a fresh and contemporary look to our branding may be just what we need to attract our audience."

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Each project included a presentation to display the theory behind each design as well as an example of what each design could possibly look like as a final product. Design ideas ranged from a focus on one of the house's large chandeliers, an iconic piece of furniture, to more modernist themes.

Brad, one of the students who has been involved in the project said: "I really enjoy making my design with a modernist approach, with a strong focus on the content rather than just the visual image.

"My brief was to create a leaflet for the lecture series, but I felt the word "lecture" would perhaps put people off attending the programme; and so I swapped it for a more relaxed style and simply re-branded to "let's talk.""

The designs chosen are being used by Wentworth Woodhouse to promote their upcoming events. The Grade I listed mansion hosts an antiques and fine art fair next week and a Christmas market in December.

UCR website
Wentworth Woodhouse

Images: UCR

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