Thursday, June 23, 2011

News: Smart move for Solaglas


Solaglas has appointed The Smart Agency to provide PR and marketing services as they look to rebrand following the move to a new HQ in Rotherham.

The Saint-Gobain-owned company recently brought together three separate operating divisions to form Solaglas Installation, specialising in the installation and maintenance of all glass products and emergency glazing for the construction, property maintenance and insurance markets.

The new company will provide an end-to-end service for individual projects and major contracts ranging from £50 to £10m. The new centre at Manvers represents a major investment as the company targets growth and expansion over the coming years.

The Smart Agency will implement a six-month campaign to include media relations and marketing, focussed initially on the insurance industry. The agency will also explore further opportunities including sponsorship.

Nigel Charlesworth, director at The Smart Agency said: "We are very pleased to be working with Solaglas Windowcare. They are a leader in their field and well-known across a series of sector categories and this brief will hopefully result in them receiving the kind of recognition and awareness they deserve."

Solaglas website


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