Thursday, June 23, 2011

News: Crawshaw take on staff to tackle tough market conditions


Crawshaw's, the Rotherham-based meat focussed retailer, is hoping to take the opportunity to broaden the product offer in order to increase sales to existing loyal customers in response to falling sales.

In a recent trading update, The Bradmarsh Business Park company reported that sales at their 20 stores in recent weeks have been below expectations. Like for like sales for the year to date are now 2% below last year and rising meat prices have put pressure on their margins.

The board expect trading conditions to remain challenging for the foreseeable future but enjoy extremely high levels of satisfaction with quality, service and value for money and robust footfall. The board believe the decline in sales is being driven by customers trading down and making purchases last longer.

In light of this and recent customer research, management is looking to broaden the product offer in order to increase sales to existing loyal customers, and to make the retail space work harder. Side dishes, desserts, sauces and more take-out options are all being considered.

The company is in the process of recruiting a category / marketing manager, a hot food development manager, and a category buyer.

As a result of current trading results and additional recruitment costs, the company now expects profits for the current financial year to be lower than previously anticipated.

The balance sheet, however, is strong and this month we have repaid all our bank borrowings, with the exception of a property backed mortgage to the value of £840,000.

Crawshaw's website

Images: Crawshaw's


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