Friday, December 16, 2011

News: Beatson Clark support Corky's rebrand


Rotherham glass manufacturer, Beatson Clark is helping Global Brands in their bid to position their Corky's product as the number one flavoured shot range on the market.

Innovative drinks company Global Brands began working with Beatson Clark 18 months ago when it moved filling operations for the Corky's drink to the UK. The company was looking for a flexible supplier that could handle small production runs of only 500,000 bottles per year.

As part of the rebranding, Beatson Clark has provided a new bottle for the drink, a 500ml white flint embossed bottle manufactured at their Greasborough Road facility.

Lynn Sidebottom, sales and marketing director at Beatson Clark, said: "At Beatson Clark we take pride in our flexible approach and the fact that we can offer small production runs.

"This flexibility makes us the ideal choice for companies launching or trialling new products or rebranding existing products like Corky's Liqueurs."

The major overhaul comes almost ten years after the brand was launched and includes a complete revamp of the Corky's branding, drinks with a more distinctive taste and the introduction of Limited Edition flavours.

The new bottle retains the eye-catching Corky's name embossed around the shoulder and is designed to provide better stand-out on shelf.

Beatson Clark website

Images: Beatson Clark


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