News: 1925 Club at New York Stadium

As the footballing side of Rotherham United begin the search for a new manager, the commercial side is busy developing new revenue streams through corporate hospitality at the New York Stadium.

After being based at Don Valley Stadium in Sheffield for the last four years, the Millers are returning to Rotherham and will be moving into the £20m New York Stadium this summer.

Having their own stadium, which is on the site of the former Guest and Chrimes foundry close to the town centre, means that the club has more control over the hospitality, conferencing and retail areas.

Working with internationally renowned sports marketing agency, Empire Stadiums, the club has developed the 1925 Club (1925 being the year that Rotherham Town and Rotherham County merged to form Rotherham United) to offer a new era in matchday experiences with world-class facilities, fabulous dining options and the best seats in the house.

Tony Stewart, chairman of Rotherham United, explains: "Our beautifully designed stadium will undoubtedly be a fabulous sporting venue, an iconic emblem for South Yorkshire, but the centrepiece is the stunning 1925 Club.

"It is a unique opportunity for businesses across the region to be a part of an exciting new era. The New York Stadium facilities will offer exclusive experiences and opportunities for sponsors and supporters alike to enjoy a successful future together.

"Every detail has been designed to make matchdays at the New York Stadium as special as possible, whether it is for entertaining business clients, rewarding staff or simply relaxing and enjoying the game.

"Our matchday hospitality facilities include the best seats in the house with spectacular views of the pitch and exquisitely designed exclusive 1925 Club restaurants and bars."

The stadium has been designed to include exhibition and banqueting spaces for 600 corporate guests in the Eric Twigg Pukka Pies West stand.

Steve Lewis, head of commercial at Rotherham United said: "The 1925 Club provides members with quality, flexibility and choice and the perfect surroundings for truly outstanding occasions.

"From entertaining clients, to simply relaxing and watching the game with friend and family, our match day hospitality has been designed to provide a first-class experience in terms of comfort, enjoyment and style. We have designed facilities and packages to cater for every requirement."

Membership is fully transferable and can be shared with clients or staff and also provides networking opportunities and priority booking for other 1925 events.

Matthew Twigg, managing director at Eric Twigg Foods Limited, said: "I am delighted to be part of this new and exciting chapter. I am looking forward to continuing my association and I am thrilled by the prospect of first class match day experience at the New York Stadium."

Rotherham United website

Images: Rotherham United / GMI Construction