Thursday, October 25, 2012

News: Plans updated for New York Stadium commercial space


Updated plans have been submitted that would open up the commercial space inside Rotherham United's New York Stadium to a range of uses.

On the site of the former Guest & Chrimes Foundry, close to Rotherham town centre, the £20m development hosted its first games this season. The 12,000 seater stadium also includes around 3,000 sq m of high specification lettable space with Rotherham's Burgess Commercial the appointed agents.

The aim is to make the stadium a more integral part of Rotherham rather than just having it used on match days.

Initial plans were submitted in May for a gym and café in two of the units but planners asked for more information. If approved, the latest plans would also give permission for retail, restaurants, drinking establishments, hot food takeaways, leisure and offices, plus related car parking.

Planning permission is required for "non-football" uses as the current planning permission only covers uses linked to the football club such as the club shop and corporate hospitality.

As the Guest & Chrimes site is considered "edge of centre" in planning terms, the applicants have been asked to show that the development would not affect the viability and vitality of the town centre. A sequential test is also required to show why the uses cannot be accommodated in the town centre.

Consultants, Signet Planning are working on behalf of The Millers. The application states that non-football related uses are acceptable in a policy context due to those uses actually enhancing the town centre. It also references the shift in the town centre caused by the stadium and council office developments.

The plans conclude that: "the presence of the football stadium has contributed significantly to the revitalisation of the town centre, particularly on matchdays, with a clear boost to the local economy through the increased patronisation of the town centre's facilities and services."

Developing the prestigious and unique environment further is expected to attract new investment to the town.

The other uses in the stadium are restricted in terms of space and the applicants add that: "it is not considered that the presence of such uses on this scale in the stadium would have a significant impact on the vitality and viability of the town centre."

The gym operators look like being the first occupiers to move in "with an operator in the final stages of agreeing terms with the club." The 600 sq m health and fitness centre would be on the corner of the North and main West stand and would include a mezzanine level.

Rotherham United website

Images: Rotherham United


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